How have you overcome common SEO challenges?

1 Keyword Research

One of the first steps of SEO is to find the right keywords that match your content, your audience, and your goals. Keyword research can be challenging because you need to balance several factors, such as search volume, competition, relevance, and intent. To overcome this challenge, we use a variety of tools and methods, such as Google Keyword Planner, Google Trends, competitor analysis, and semantic search. We also update our keyword list regularly to capture new opportunities and trends.

2 Content Quality

Another key aspect of SEO is to create high-quality content that provides value to your readers and answers their queries. Content quality can be challenging because you need to follow the best practices of writing for the web, such as using clear headings, short sentences, bullet points, images, and videos. You also need to avoid duplicate content, plagiarism, and thin content that offer little or no information. To overcome this challenge, we use tools and techniques, such as Grammarly, Copyscape, Yoast SEO, and content audits. We also review and update our content frequently to keep it fresh and relevant.

3 Technical SEO

Technical SEO refers to the optimization of your website's structure, speed, security, and performance for the search engines and the users. Technical SEO can be challenging because you need to deal with various issues, such as broken links, slow loading, mobile-friendliness, crawl errors, and sitemaps. To overcome this challenge, we use tools and resources, such as Google Search Console, Google PageSpeed Insights, Google Mobile-Friendly Test, and WordPress plugins. We also follow the web development standards and best practices to ensure our website is compatible and accessible.

5 Analytics and Reporting

Analytics and reporting are essential for measuring and improving your SEO results. Analytics and reporting can be challenging because you need to collect, analyze, and interpret data from various sources, such as Google Analytics, Google Search Console, and third-party tools. You also need to create and present reports that showcase your achievements and insights. To overcome this challenge, we use tools and features, such as Google Data Studio, Google Tag Manager, and Google Optimize. We also use dashboards and visualizations to simplify and communicate our data.

6 Algorithm Updates

Algorithm updates are the changes that search engines make to their ranking factors and criteria. Algorithm updates can be challenging because they can affect your website's visibility and traffic, sometimes drastically and unexpectedly. You also need to keep up with the latest news and announcements from the search engines and the SEO community. To overcome this challenge, we monitor and track our website's performance and ranking regularly using tools and alerts, such as Google Search Console, Google Analytics, and MozCast. We also follow the guidelines and recommendations from the search engines and the SEO experts to adapt and optimize our website accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?