How have you overcome common online advertising challenges?

I retired??????! Seems I can’t just write “ I retired” need to have at least 125 characters- anyone know why? I am so glad I am retired????

A couple strategies to Ad Blockers: Native Advertising: Consider utilizing native ads that seamlessly blend with the content of the website or app. These ads provide value to users by being relevant and non-intrusive, increasing the chances of them being noticed and engaged. Audience Segmentation: Segment your target audience and focus your advertising efforts on those who are more likely to be interested in your offer. Experiment with Different Formats and Channels: Explore alternative advertising formats and channels that are less impacted by ad blockers or offer more engaging experiences.

As an online advertising expert, I've found three highly effective strategies to overcome common challenges: To combat ad blockers and maintain visibility, prioritize native advertising by creating engaging content that seamlessly blends with the user experience. Prevent ad fatigue by regularly refreshing ad creatives and diversifying target audiences to keep users interested and engaged. Employ advanced ad verification tools, collaborate with reputable publishers, and conduct ongoing campaign monitoring to detect and prevent ad fraud effectively.

Another approach is to not use Banners at all. Banner blindness is a thing for a reason. If your goal is to drive traffic, then look to Paid Search and Paid Social as your first options. If your goal is to drive awareness, then look to YouTube or Hulu to have a meaningful impact. Don't look to banner ads, please. Banner Ads have been a scourge on humanity ever since the web started. You can help make a difference by joining other marketers in avoiding these hideous ad units.

One of the reasons that we become blind to banner ads is that they are usually too boring, ugly to look at, and they push the product into your face. As a brand consultant, I see a lot of brands spending a lot of time to meticulously create a single Instagram post but they usually become sloppy when it comes to banner ads. That task is (interestingly) sometimes left in the hands of the performance marketing agencies. If only we could put some extra thinking and mental effort, and try to find ways to be artistically creative within that space, I think we can increase our chances to stand out in the crowd.

Addressing banner blindness requires a combination of creativity, personalization, strategic placement, and continuous innovation. By adapting your approach to engage users in meaningful ways, you can overcome this challenge and make your online advertising more effective.

Focus on Targeted Advertising: Rather than casting a wide net with your advertising efforts, concentrate on targeting specific audience segments that are most likely to convert. By understanding your target audience's demographics, interests, and behaviors, you can create more precise and targeted campaigns. This approach helps ensure that your ad spend is directed towards the most relevant and qualified leads, resulting in a higher return on investment (ROI). Refine Your Keywords and Ad Copy: Conduct thorough keyword research and continuously optimize your ad copy to improve relevancy and quality score. By refining your keywords and ad copy, you can increase the visibility and click-through rate of your ads while reducing costs.

Addressing rising costs in online advertising requires a combination of smart targeting, data-driven decisions, optimization efforts, and innovative strategies. By carefully managing your budget and focusing on efficiency, you can navigate this challenge while still achieving your advertising goals.

The solution to this is to produce great highly entertaining content. Algorithms will always change. If you continue to create amazing content you’ll always navigate your way through the changes. Great content rises to the top no matter what.

Overcoming common online advertising challenges, such as changing algorithms, requires adaptability and strategic planning.In summary, navigating changing algorithms in online advertising requires flexibility and a proactive approach. By staying informed, diversifying your efforts, optimizing for quality, and closely monitoring performance, you can adapt to algorithm shifts and continue to achieve successful outcomes in your advertising campaigns.

Focus on growing organic reach and building a loyal following. Paid will always be changing with more competition and increased expenses. When you build organic it belongs to you, and you can take that wherever you go.

The focus and effort should be on SEO first and foremost. That means to fix every website issue, broken links, large images, page speed, CLS, etc. Combine that with a comprehensive keyword strategy for a much improved ROAS.