How have you improved your marketing strategy?

I used to think marketing was a one-size-fits-all approach until I started going through the data, and there it is, the need to constantly work with the data. Your data will determine the next line of action. Your data play a huge role in your strategy input.

Ways which I have inculcated into practice with more weightage . ?? Strategy planning is not a solo department exercise more inclusion of CFT to understand strategic implementation raod map. ?? Long term strategy planning instead of new campaign every quarter . ?? Cross industry marketing techniques adaptation & Inclusion . ?? Shifting from product centric approach to customer centric approach for sustainable business growth . ?? More emphasis to timely implementation n execution . ?? Fine twisting n customising in due course as per geographical needs or having regional strategies. ?? Including digital techniques for reaching n building customer Loyalty. ?? In between feedback mechanism of running campaign. ?? ROI tracking ...

Goal setting in creating a marketing strategy cannot be over emphasized. It is analogous to having a destination in mind, when setting out on a trip. Reaching the destination means that you have taken the right steps to get where you intended. Being able to measure performance is important, however targeting, and segmenting are all a part of the tools to get to reach the goal.

I visit my customers regularly I interact with them - understand their pain points and if my product is helping them - is my product adding value to them If the answer is yes then I dwell into how can I make it better If the answer is no - we go back to the strategy and see if there is something more that we can do

For established businesses, Have a clear monetary goal linked to growth+profitability. For startup’s, have a gross margin and revenue goal within a cash burn guidance

Take measures to ensure you get correct data that can be utilized to make informed decisions on any changes worth making. Analyze your competitors to learn how to become distinct and separate yourself from everyone else out there. Don't try to take over the world. Small controlled successes will lead to greater ones. I see so many people waste their budget needlessly trying to have everything and ending up with nothing.

Data first. You have a problem, reach for data. You do not meet the marketing goals, reach for data. You do not now what is going on, reach for data. BUT do not forget that data is the source of inspiration and/or problem definition. Not the problem solution. Having the data or analyzing the data without proper action will change nothing.

Once you think you've got a handle on how well your marketing efforts have worked, look at the data. Data does not lie. Data will be the sole indicator of how you have performed in the past and should guide you on how to proceed forward. But data is not static. It changes daily and weekly with each new post or direct mail campaign. Your marketing efforts may have a roadmap for the next twelve months, but you must always be ready for a detour. The only constant in business and marketing is that things change. Look at your competition. Subscribe to their marketing with fake email addresses, watch them, and understand how they are marketing. We use tools that dive deep into our competitor's online presence, and what we have learned is amazing!

You may have a lot of data and insights; you can get the big picture view of, e.g., the competitive landscape and how things may change for better or worse depending on trends, macroeconomic conditions, market conditions, etc. Depending on your current situation, you may want to prioritize the most critical insights for your current situation, how different insights are interconnected, to get a sense of where the puck will be and make sure you skate to where the puck will be. The interconnected insights should tell you a story; they should talk to you and allow you to find the answers to current and future situations.

Accuracy of data is important and desirable, if feasible steps to strengthen the data accuracy should be taken. It’s better to avoid taking drastic changes in the approach and over relying on the data, navigating using smaller steps are better choice in most of the cases. Over all it’s more of a journey then the destination, enjoy smaller but more frequent successes and recalibrate your strategy based on the outcomes. In my experience one thing which I found specifically useful is to understand the local/immediate competitors data and design the cost effective, agile and strategy focused on specific channels and somewhere contributing to your existing brand.

A company’s marketing strategy is less of a destination than a journey. It’s important to regularly assess it, quarterly and yearly. What are the aspects of the strategy to stop, start, continue or change? These decisions should be based on data, learnings, and the evolution of the overarching company and product strategies.

There are no silver bullets to acing marketing no matter how much you think they exist. Our biases are our biggest enemy. Hence the experimental mindset is a must. It’s as much as a science as gut. So test, learn, optimise (TesLO).

Probar y optimizar la estrategia de marketing es esencial. Utilizar análisis de datos para comprender comportamientos y personalizar el marketing es clave. Tecnologías emergentes, como IA y aprendizaje automático, potencian la eficiencia. Experimentar con distintas variables permite identificar qué maximiza el ROI. Es crucial aprender de éxitos y fracasos para una mejora continua. Esta práctica fomenta la innovación y adaptación, esenciales para el crecimiento en un entorno competitivo. Mantenerse al día con tendencias y herramientas nuevas asegura que la estrategia sea relevante y efectiva.

I adopt a continuous testing approach to refine my marketing strategies. Through A/B testing, experimenting with different ad creatives, messaging, and targeting parameters, I identify what resonates best with my audience and optimize campaigns for better performance.I segment my audience based on demographics, interests, and behavior to deliver personalized content and offers tailored to their preferences. By understanding the unique needs of different customer segments, I can create more relevant and targeted marketing campaigns that drive engagement and conversions.

Según mi experiencia, realizar pruebas piloto a peque?a escala para testar y refinar tu estrategia es algo que puede ayudar y mucho a que, a la hora de implantarla, existan más posibilidades de tener éxito.

Para migrar de especialista para consultora minha estratégia de mkt foi prover conteúdos relevantes e o mkt digital foi fundamental nesse processo. Meu crescimento digital aconteceu organicamente. Quando comecei a postar sobre meu segmento de atua??o em 2017 nada sabia sobre mkt digital. Acredito q o q fez minha rede crescer e meu trabalho se tornar reconhecido foi minha absoluta sinceridade e transparência em comentar temas polêmicos que permeiam a cadeia produtiva de eventos. Por isso minha dica principal a quem quer construir uma rede forte é ser transparente, ético e verdadeiro em suas opini?es, mesmo quando o assunto seja difícil.

If you are truly an expert at what you do then this will happen naturally. The things you produce will speak with the right people, it's just getting it in front of them more often that is the challenge. A saavy marketer will know how to get it in front of the right people more often than just showing it to anyone.

Segment the market and understand the buyer personas in each market - what are their pain points, how will they gain from your product or service, what is their motivation for change or reason for buying. Craft your value proposition and messaging to target the buyer personas targeting their pains, gains and motivations. This will make your marketing resonate in the market and create an effective marketing strategy.

Lately, we’ve returned to basics, understanding customers’ specific needs and finding affinities that allow us to group them into small clusters. We’ve developed trial campaigns accompanied by proposals that aim to be as close to individualization as possible while remaining cost-efficient

The key is to treat each segment as a unique audience with distinct needs. Putting yourself in the shoes of your audience or finding someone who closely represents the segment can provide valuable insights into what resonates with them.

How to improve your marketing strategy? It is easy, you have to have sales department on board. Collaborate with sales on creating the marketing strategy from the very beginning. Communicate with sales all the problems/issues/obstacles during the marketing strategy execution so you are in the process of dealing with that and problem solving together. Marketing and Sales supposed to be like Siamese Twins.

This varies from business to business and something you can figure out as you start to make money. You should have in a place a way to collect reviews as this will become an intricate part of your strategy to gain future clients and establish yourselves as trust worthy. There are many tools and apps out there to help accomplish these types of tasks.

I prioritize effective communication and collaboration with cross-functional teams, including sales, product development, and customer service. By aligning our efforts and sharing insights, we ensure a cohesive approach to marketing that delivers a unified brand experience to customers.

It start with the 'homework' of marketing, which is a lot of the research and analysis (defining personas, ICP, segments, etc.) that doesn't look like "marketing" i.e. campaigning. Start with the top-down messaging for the brand/company, and work your way down to individual segments and personas, involving stakeholders along the way, and securing agreement and support. Once you've done this, and involved stakeholders along the way, there should be no surprises in communicating vision/mission/values/messaging/positioning etc. to stakeholders.

Everyone on our team is a consumer and, therefore, has an opinion about the marketing messages they are bombarded with daily. So, we meet once a week to discuss what we like and dislike about any online or direct mail marketing we receive. As a group, we can arrive at a consensus on what we do not like and what we do like. Those opinions drive our creative design team to create new marketing for our clients. Creating unique but still well-accepted marketing content is our goal. Being edgy without going too far with wording and images is our goal to make a lasting impression. Our clients also have a say in our content creation. But many times they are blind to their own products and really do not understand what the consumer needs to hear.

The world is constantly changing and one of the best ways to improve your marketing strategy is through active listening and continuous learning. Find independent sources to validate your efforts and identify opportunities to expand and grow your market. This can be through consumer focus groups, market research, client feedback, social listening, etc. Making this a part of your regular process will help identify emerging trends and provide market insights so you to make courses corrections in your strategy when appropriate.

The ever-evolving landscape of marketing requires a continuous learning approach to effectively drive sales. The specific marketing strategy must align with the desired sales goals and be financially sustainable. By analyzing the relationship between marketing costs and sales or profit growth, we can evaluate the effectiveness of our marketing efforts. In today's digital age, low-cost yet high-impact marketing strategies often rely on content, platform selection, and effective penetration. By tracking these key metrics, businesses can determine whether their marketing investments have yielded positive results or been wasted.

Research. It gives you internal credibility and ensures you challenge your own assumptions and biases. For me, it was always the starting point of any strategy review or creation. Try to keep your market research budget funded to do the work. Start with formal market research if possible to better understand your audiences and use those insights to inform your strategy. Then supplement that with competitor insights and trends - know those as well as your own company's. And finally, use news, social and other creative sources to inform your strategy. Finally, remind stakeholders regularly about your process and the insights. For me, it was a formula to improve the likelihood of a sound strategy and, importantly, internal buy-in.

The external goals are always (relatively speaking) the same. Evaluating the "how" & "why" of what we do is equally important to what we're accomplishing. The ability look inward and evaluate is key but more importantly, the ability to seek out new methods throughout your career is crucial.

Um passo para realmente ter uma estratégia de marketing que fa?a a diferen?a é aprender com o dia a dia da execu??o do plano já implantado e corrigir os pontos que verificarmos que trariam resultados melhores e com mais facilidade!

Good marketing manager is like a small CEO. Should know something about everything in company. In order to improve marketing strategy it is wise to learn as much as possible about your company and competition value chain plus customer journey. This is the key knowledge for creating marketing strategy that wins over competition and delivers to customers what they want.

I’d encourage everyone to remember three simple things on top of the great tips shared here: 1. People will rarely ever buy straight away. Firstly they need to know, like & trust you or your brand. Customers research so getting in front of them 6 times is essential to build brand association & trust. Use social proofing to demonstrate trust & experience. Also, share reviews that demonstrate your support. 2. When it comes to marketing we need a considered & consistent approach. Throwing ￡50 at paid ads isn’t likely to deliver huge ROI. Multi-channel approaches over a period of time will help expose your brand. 3. You are the sum of the 5 people you most closely surround yourself with. Build brand advocates & harness their knowledge.

Grabbing new opportunities by being differentiation from the rest. Keep eyes and ears open to any changes, trends on the market to push your business ahead from rivals by innovation. By keep in mind the new things, improvement, setting collaboration playground with other departments in the business, you have changes to win in new ocean

Stick to it! Worthwhile change takes time and persistence and, although agility and adaptability are fundamental to good marketing, so is believing in your plan. Don't write off a good strategy because it doesn't work instantly. If you've taken your time, done your research and brought people along with you, give it time to land....

Those who want to play a safer game on marketing Understand what the best number means in terms of CAC, CLV, and churn rate. Do it on a periodic basis. ?? Don't mix Tofu, Mofu, and Bofu; everything on initial stages only works if you stream and get visibility for all sorts of kinds of content. Easy win on marketing CTR Just focus on copies with avg bidding; don't copy from the competitor, or don't use direct synonym changes either. If you're expecting big-ticket values from ads, don't allow them directly. Plan for personalised demos, later you can enable personal engagement for future warm leads. Spend on getting some followers before aiming for conversion because that's believing points for the rest of the game. . only 750 char ??