How have you implemented or seen innovative account management solutions?

1 Personalize your communication

One of the most important aspects of account management is communication. You need to communicate regularly, clearly, and effectively with your clients to understand their goals, challenges, and feedback. But you also need to communicate in a way that suits their preferences, personality, and style. This means personalizing your communication channels, tone, frequency, and content to match your client's profile. For example, some clients may prefer email over phone calls, some may appreciate humor and emojis, some may want detailed reports and data, and some may need more reassurance and support. By personalizing your communication, you can show your clients that you care about them, respect them, and value their input.

2 Automate your workflows

Another way to innovate your account management is to automate your workflows and processes. Automation can help you save time, reduce errors, and increase efficiency. You can use various tools and software to automate tasks such as scheduling meetings, sending reminders, generating invoices, updating CRM records, and creating reports. Automation can also help you streamline your internal communication and collaboration with your team and other departments. By automating your workflows, you can focus more on the strategic and creative aspects of account management, such as finding new opportunities, solving problems, and delivering value.

3 Leverage your data

Data is a powerful resource for account management. It can help you measure your performance, identify your strengths and weaknesses, and optimize your strategies. But data is also a valuable asset for your clients. You can leverage your data to provide insights, recommendations, and solutions that can help your clients achieve their goals, overcome their challenges, and improve their outcomes. For example, you can use data to show your clients how your services or products have impacted their ROI, customer satisfaction, or market share. You can also use data to suggest new ways to enhance their campaigns, products, or processes. By leveraging your data, you can demonstrate your expertise, credibility, and value.

4 Co-create with your clients

Another innovative approach to account management is to co-create with your clients. Co-creation means involving your clients in the design and development of your solutions, rather than just delivering them. Co-creation can help you build trust, rapport, and loyalty with your clients, as well as increase their satisfaction and engagement. You can co-create with your clients by asking for their input, feedback, and ideas throughout the project lifecycle. You can also invite them to participate in workshops, brainstorming sessions, prototyping, testing, and evaluation. By co-creating with your clients, you can ensure that your solutions are aligned with their needs, expectations, and vision.

5 Experiment and learn

One of the key characteristics of innovation is experimentation. Experimentation means trying new things, testing new hypotheses, and learning from the results. Experimentation can help you improve your account management skills, methods, and outcomes. You can experiment with different aspects of account management, such as your communication style, your service offerings, your pricing models, your tools and technology, and your metrics and KPIs. You can also experiment with different types of clients, markets, and industries. By experimenting, you can discover new opportunities, challenges, and best practices. You can also learn from your failures, mistakes, and feedback.

6 Share your success stories

A final way to innovate your account management is to share your success stories. Success stories are stories that showcase how you have helped your clients achieve their goals, solve their problems, or overcome their challenges. Success stories can help you market your services, attract new clients, and retain existing ones. You can share your success stories on various platforms, such as your website, blog, social media, newsletter, or case studies. You can also share your success stories internally, with your team, your managers, and your peers. By sharing your success stories, you can celebrate your achievements, showcase your value, and inspire others.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?