How does status quo bias limit your problem-solving creativity?
When you stick to familiar solutions, you're likely experiencing status quo bias, a preference for the current state of affairs. This cognitive bias leads you to prefer existing conditions over change, which can stifle innovation. In business strategy, this means you might overlook more effective solutions because they require stepping out of your comfort zone. Your problem-solving creativity is limited when you can't envision different possibilities, leaving you cycling through the same old strategies that may not address new challenges effectively.