How does social media influence your belief perseverance?

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Social media's impact on the way you hold onto your beliefs is more significant than you might realize. Every time you scroll through your feed, the algorithms are at work, showing you content that aligns with your interests and beliefs. This can create an echo chamber, reinforcing your existing views and making it harder for you to consider alternative perspectives. It's like having a friend who always agrees with you—it feels good, but it doesn't challenge you to think differently. Understanding how this dynamic works is crucial for anyone who wants to use social media mindfully and maintain an open mind.

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1 Echo Chambers

The concept of an echo chamber is a critical aspect of social media's influence on belief perseverance. Your online environment often becomes a reflection of your existing beliefs, as social media platforms use algorithms to curate content that you are more likely to engage with. This means that the more you interact with certain types of content, the more similar content you'll see. This cycle reinforces your existing beliefs and makes it less likely for you to encounter differing viewpoints, which can solidify your current stance and make it more resistant to change.

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Rev. Joseph Campbell

PHXGospel Media - Results-Driven Digital Marketing Services
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When this happens you become “cult like” not knowing what’s true or what’s false. Because algorithms are by code, the programmers can direct traffic to or from your feed based upon their own biases.

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2 Confirmation Bias

Confirmation bias plays a pivotal role in belief perseverance on social media. This psychological phenomenon describes your tendency to favor information that confirms your preexisting beliefs or values. Social media amplifies this bias by presenting a stream of posts, news, and opinions that align with your views. As a result, you may become more convinced that your beliefs are universally accepted or correct, simply because they're echoed back to you in your social media interactions.

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Rev. Joseph Campbell

PHXGospel Media - Results-Driven Digital Marketing Services
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This is true whether the information you are viewing is true or false. Because the algorithms continue to feed your “likes” you fall into a false sense of reality based upon social media.

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3 Selective Exposure

Selective exposure is the deliberate choice to engage with information that aligns with your own beliefs, which is incredibly easy to do on social media. You follow people and pages you agree with, and unfollow or block those you don't, effectively curating your own content stream. This self-reinforcing behavior can deepen conviction in your beliefs, as you're less likely to come across challenging or contradictory information that might prompt you to rethink your stance.

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4 Cognitive Dissonance

Cognitive dissonance occurs when you encounter information that conflicts with your beliefs, causing psychological discomfort. To ease this discomfort, social media allows you to quickly find information that supports your views, helping you to dismiss or rationalize away any conflicting evidence. This quick fix can prevent you from fully processing and considering the validity of opposing viewpoints, thereby maintaining your original belief even in the face of contradictory information.

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5 Social Influence

The influence of social circles on social media cannot be understated when it comes to belief perseverance. You're not just interacting with content; you're also influenced by the reactions and opinions of others within your network. When friends or influencers you respect endorse a particular belief, it lends credibility to that viewpoint and can further entrench your own beliefs. The social aspect of these platforms contributes to a sense of community and shared reality that can make your beliefs feel more valid and less open to change.

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6 Persuasive Echoes

Lastly, the persuasive power of repeated exposure on social media is a key factor in belief perseverance. Just as advertisers know that repetition can lead to increased consumer acceptance, the same principle applies to the beliefs you're exposed to online. The more often you see a particular viewpoint or piece of information, even if it's not from a credible source, the more likely you are to believe it's true. This repetition can make unverified or false beliefs feel more familiar and therefore more credible over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How does social media influence your belief perseverance?

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1 Echo Chambers

2 Confirmation Bias

3 Selective Exposure

4 Cognitive Dissonance

5 Social Influence

6 Persuasive Echoes

7 Here’s what else to consider

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