How does participant variability affect the reliability of your study?
When undertaking a study in the field of business management, the reliability of your findings is paramount. Participant variability refers to the range of differences among individuals in a study, including demographics, experience, and behavior. This diversity can introduce complexities that may either enrich the study by providing a broad perspective or challenge the reliability by introducing too many variables. Understanding how participant variability affects your study is crucial to ensure that the conclusions you draw are valid and applicable to a wider audience.