How does a chi-square test help you understand relationships in categorical data?
Categorical data is prevalent in various fields, from marketing to healthcare, where understanding relationships between variables is crucial. A chi-square test is a statistical method used to determine if there's a significant association between two categorical variables. When you're faced with tables of counts, such as the number of people preferring different flavors of ice cream by age group, a chi-square test helps you move beyond simply observing the data to scientifically testing the strength of the association you suspect exists.