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Last updated on 2024年9月23日

How does aligning your business strategy with communication goals improve results?

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Aligning your business strategy with communication goals is not only a good practice, but also a key factor for improving results. Communication is essential for conveying your vision, mission, values, and objectives to your internal and external stakeholders. It also helps you to build trust, engagement, collaboration, and feedback. In this article, you will learn how to align your business strategy with communication goals in six steps.

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IDOWU ADEBISI (Bsc, MBA,FCA)

Financial Controller at Remedial Health Ltd
Blessing Nwaki Uwaezuoke

Relationship manager at Zenith bank plc. Marketing expert, customer service extraordinaire.
Isaac Adegboyega (MBA, MICCON)

Quality Assurance Manager| Coordinate all Quality Control and Assurance Activities| Food Safety| Quality Management|…

1 Step 1: Define your business strategy

Your business strategy is the roadmap that guides your decisions, actions, and outcomes. It should include your purpose, your competitive advantage, your target market, your value proposition, and your key performance indicators. You need to have a clear and coherent business strategy that reflects your vision and goals.

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Blessing Nwaki Uwaezuoke

Relationship manager at Zenith bank plc. Marketing expert, customer service extraordinaire.
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Well, there is this saying I just heard that what you say is as important as how you say it, identifying your goals and what you want can pass as what you say while understanding it , outlining the values and what is in it for you or a third party drives how you say it . This is simply know as communicating strategically.

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IDOWU ADEBISI (Bsc, MBA,FCA)

Financial Controller at Remedial Health Ltd
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Business strategy is setting up a goal and how to achieve the goal in a cost-efficient and effective way. The business strategy should be detailed with a road map plan for two levels of timing. It should address the short-term plan and the long-term plan of the organization. A business objective should be well communicated to all the management of the organization in a precise manner.

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2 Step 2: Identify your communication goals

Your communication goals are the specific and measurable outcomes that you want to achieve through your communication activities. They should align with your business strategy and support your objectives. For example, if your business strategy is to increase customer loyalty, your communication goal could be to increase customer satisfaction, retention, and referrals.

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Isaac Adegboyega (MBA, MICCON)

Quality Assurance Manager| Coordinate all Quality Control and Assurance Activities| Food Safety| Quality Management| Process Management| Process Monitoring & Improvement| Lean Six Sigma| ISO Lead Auditor| GMP/GLP|
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Craft your message in a concise way to communicate your values. Look at the intersection between your values and your target audience's values and give a value proposition based on the aligned values. Pass the message across clearly emphasizing the mutual benefits for both parties.

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IDOWU ADEBISI (Bsc, MBA,FCA)

Financial Controller at Remedial Health Ltd
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Communication is a two way things, the communicator and the receipent. Your communication should align with your goals, remember what you say is as important as how you say it.

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3 Step 3: Choose your communication channels

Your communication channels are the mediums that you use to deliver your messages to your audiences. They can be internal or external, formal or informal, digital or physical, and so on. You need to choose the most appropriate and effective communication channels for your goals and audiences. For example, if your communication goal is to increase employee engagement, you could use intranet, newsletters, surveys, and team meetings.

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IDOWU ADEBISI (Bsc, MBA,FCA)

Financial Controller at Remedial Health Ltd
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Choose a communication channel that is easily accessible to all stakeholders that has a role to play in the strategy driving purpose. The communication channel should be more driven by Internet of a Thing (IOT).

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4 Step 4: Craft your communication messages

Your communication messages are the content that you create and share with your audiences. They should be relevant, clear, consistent, and persuasive. You need to craft your communication messages according to your goals, channels, and audiences. For example, if your communication goal is to increase brand awareness, you could use social media, blogs, podcasts, and videos.

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Bernice Nebechi Onyebuchi (FCIB, ACCA, ACA, MBA)

Seasoned Internal Auditor
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In crafting your communication messages, it is important to reassess the mentality level of your audience and their expected level of assimilation, else, a well intended message may end up destabilizing and unsettling them, thereby causing more harm than good.

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Anita Okoye

IT Support Manager | Professional Web designer (Wordpress)| System Administrator | Project Manager | Professional Scrum Master
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in crafting your communication messages. it is essential to have a goal, know your audience, communicate the value and express the need.

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5 Step 5: Implement your communication plan

Your communication plan is the document that outlines your communication goals, channels, messages, and actions. It should also include your budget, timeline, roles, and responsibilities. You need to implement your communication plan according to your business strategy and monitor its progress and impact. For example, if your business strategy is to launch a new product, you could use a communication plan to coordinate your marketing, sales, and customer service teams.

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6 Step 6: Evaluate your communication results

Your communication results are the outcomes that you measure and analyze to determine the effectiveness of your communication activities. They should be aligned with your communication goals and business strategy. You need to evaluate your communication results using quantitative and qualitative data and feedback. For example, if your communication goal is to increase sales, you could use metrics such as conversion rate, revenue, and customer lifetime value.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Flavien N.

I am a results-driven strategic and business manager passionate about fostering innovation ensuring that all are at the forefront of industry trends and business activities align with the organization's long-term vision.
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In a few words: It is always very important to understand what to communicate how to communicate it, the impact will bring to the audience and why they need your communication.

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How does aligning your business strategy with communication goals improve results?

1

2

3

4

5

6

7

1 Step 1: Define your business strategy

2 Step 2: Identify your communication goals

3 Step 3: Choose your communication channels

4 Step 4: Craft your communication messages

5 Step 5: Implement your communication plan

6 Step 6: Evaluate your communication results

7 Here’s what else to consider

Business Administration

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How does aligning your business strategy with communication goals improve results?

1

2

3

4

5

6

7

1 Step 1: Define your business strategy

2 Step 2: Identify your communication goals

3 Step 3: Choose your communication channels

4 Step 4: Craft your communication messages

5 Step 5: Implement your communication plan

6 Step 6: Evaluate your communication results

7 Here’s what else to consider

Business Administration

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