How do you write a welcome email that sets the tone for your relationship with subscribers?

Just like greeting someone calmly the first time you are seeing them for the day. Welcome emails do this magic too. Creates a sense of belonging and it shows how you respect and care about them. It shows respect.

Besides marketers, everyone uses email for conversations. Welcome emails are your chance to start a conversation and build a relationship. Use it to learn about their preference, guide them through the next steps, understand if your product is even a good fit for them. All this is necessary before you can start asking them to buy anything from you.

Would you like to be left alone at the door when someone invites you to dinner for the first time at their place? I am sure you would like to know where to leave your coat, how to find your place at the table or be introduced to other guests. The same works for the welcome sequence which is paramount for: - First Impressions because there is no second chance to get a good first one. - Engagement because of higher open rates compared to other types of emails. - Establishing Trust because a timely and personalized welcome email demonstrates that you value your subscribers and their decision to join your list. This helps establish trust and credibility. And much more!

Monitor replies to the welcome emails. Set a yes-reply address and/or add your address in BCC. Keep an eye on users' responses; this valuable feedback helps craft effective communication.

I have found embedding a video as part of a welcome email is highly effective. People relate to people so seeing a person and hearing them convey a warm welcome outperforms any supplemental written content.

In my experience I've found that a subject line needs to grab the reader right between the eyes. There is just so much competition for our attention now, and any way we can bolster our message adds to readership and potential sales. Sales, being the meaning behind much of business communication, and that means attention is foremost in messaging.

Yes, and you can even add any bonus or actual treat in your welcome email. Anything that provides value. Welcome email is all about making the first impression that keeps your subscribers in the loop.

Be personal. Make it feel like a human writing to a human. It sticks out in an inbox purely because most brands aren't doing it. Plus, it can pique the reader's curiosity when done right.

A catchy subject line is one which attracts the user's attention, creates enough interest for them to open the email and then take the intended action. It should make the users feel special. Some examples would be: "Unlock the Secret to [Benefit]!" "You're Invited: Exclusive [Event/Product] Preview" "Don't Miss Out: Limited-Time [Offer/Deal] Inside!" "Discover the Power of [Your Product/Service]" "Get Ready for a [Surprise/Exciting Announcement]!" "Say Hello to [New Feature/Upgrade]!" "Last Chance: Save [Percentage]% on [Product/Service]" "Your [Special Gift/Discount] Awaits!" "Transform Your [Problem/Challenge] with Our Solution"

Attention, interest, intrigue. Trigger those three and you'll get an open. Enough detail to generate interest, not too much detail so the reader is still intrigued and punch enough to grab attention. Play around with personalisation. BUT the main name of the game with everything email marketing? Test.

The first name liquid field's a great way to open. You know what's better? Using that liquid field throughout the copy. Not too much, of course. But throwing in a [firstname] where it feels natural makes the email feel, well, more like a conversation.

Personalize: Address subscribers by their name for a warm touch. Express Gratitude: Thank them for joining your community or subscribing to your newsletter. Set Expectations: Briefly mention what they can expect from your emails. Invite Interaction: Encourage them to reply or connect on social media for further engagement. A friendly greeting sets a positive tone and fosters a strong relationship from the start.

You can spark an engaging tone by greeting them in a friendly manner that fits your tone and brand. It doesn’t have to be just a “Hello (First Name)”. You can have fun and get a little spicy if your brand permits. This allows people to see your brand has a personality and they want to continue to stay in touch not just for the education, product, or services but also for the wit, friendliness, and support that they feel.

The greeting content should be related to the action the person did before: Thank you for ... We should add the following steps the user should take, if there are any and after that some of the most important benefits of the product or service

Once you grab someone's attention the next big thing is the introduction of either your product or brand or another message for the reader. Readers want to feel like they matter to the writer of the email. They want to be seen and heard, especially if they're going to lay bunches of money on the table for the emailer. That means the emailer must show the reader they not only matter, but are respected and are seen.

This can be a great place to tell your origin story. Your passion for your brand and its mission/values will connect with customers who share those values. And it strengthens the "human" feel of your brand.

Write the email from the point of view of how the user will be benefited. Use Direct response methodology. Instead of saying our products do so and so, say you can solve so and so using our products. Always keep the user in the center. To bring trust, use points such as social proof, how many people have purchased, testimonials, where your brand has been featured. Use guarantees to make users comfortable to move forward to try your products.

People don't connect with products; they connect with stories. In welcome emails, it's important to bring engaging stories that make the lead think, "Wow! I know what that's like! I feel the same way!" Making them feel like they are now part of an exclusive group is a crucial element. Example: I once bought from a clothing store because I received an email telling the CEO's story. How he started his store in his garage and sought out Egyptian fabric to make the best shirts in the world! The point is: the store was specifically made for entrepreneurs and executives. Isn't it genius to tell this story in a welcome email? Instant connection! Not to mention, they probably gained a customer for years.

Introduce Your Brand: Provide a brief introduction to your brand or company. Explain who you are, what you do, and why your subscriber should be interested in your emails. Use this opportunity to reinforce your brand's mission and values.

You need to educate mostly about your brand and the positive points about your products/services. For offers, we need to show how the offer will add value to the subscriber. Are you having an offer to save more on bundles, then inform the subscribers how they can save money and time by buying bundles rather than buying individual products. If you have a tiered discount offer then show how they can save more by buying more and what benefit they have by buying more. Why they should buy more and spend more. It shouldn't be just about the discount only but also about how buying more products is going to help them benefit more.

What makes a welcome email great? - make sure you give your audience your offer - a code, access to content, membership etc - clearly lay out your top products and the benefit it supports (help them navigate your brand) - provides a simple graphic of how to use your product or other ways they can optimize the use of your product.

The welcome email is also one of the most profitable emails you can have in your stack, so don't forget always to have a CTA focused on the natural next step for any new subscriber. Don't be too pitchy because it will pass as something too "salesy," and they might back off. However, you can rewrite your offer in a way that makes sense to those who found your brand or are interested enough to subscribe. Avoid placing more than one offer or goal on this welcome email because it will backfire, and people won't have the mental state to go through everything and get confused. Be as simple as possible to indicate what you expect them to do next. Make the offer about them and not about your solution or product.

Use simple, step-by-step instructions and accompany them with visuals for clarity. It's about making the journey to accessing and enjoying your offer as smooth and understandable as possible. Think of it as guiding them through a new experience with a friendly hand

To further enhance this, consider incorporating storytelling elements into your email. A narrative that resonates with your audience can make the educational part more engaging. For instance, briefly sharing a success story or a testimonial related to your offer can create a more compelling context and emotional connection. Additionally, personalization plays a crucial role in welcome emails. Tailor your message based on the subscriber's previous interactions with your brand or the information they provided when signing up. For example, if they signed up through a specific product page, you can focus more on that product in your educational content.

This is something that I see missing from so many welcome emails. You need to include something that excites your reader about the next email. This could be teasing a story about how the company was founded. Or opening a loop about how the product solves a major pain point. You could tell the first part of the story in email one and then let the reader know that you'll finish the story in tomorrow's email. Even something as simple as, "Now that you're on our email list you'll {Insert list of benefits to being on the list}... is a great way to excite your subscribers about upcoming emails.

Sometimes we need to direct our new subscribers. They might have gotten in your list through a standard opt-in form, or because they downloaded a lead magnet. After welcoming (or in our case, we congratulate them for being part of our email community), we will give them a few links to our existing resources. They are often of different topics, in different formats (videos, articles, interviews, podcasts etc) hosted at different platforms (LinkedIn, Facebook, Youtube, Spotify) This will give them a menu to see what they like (plus you can track their clicks. We also include a few suggestions on how to work with us.

The welcome email should be your red carpet. It's the welcome mat. It's a warm handshake, take their coat and a promise of great things to come. Tell them what to expect, why they should listen and DELIVER on that promise. Make it fun, make it informative, make it unmissable.

I agree with Ben's answer here! I would also add: Infuse your personality into this email. Don't just follow a template and call it a day. Because you own this email list, you can get really creative with it and write it however you want. Of course, follow best practices, like setting expectations and introducing yourself, but don't feel like you HAVE to keep it serious and flat. The best email lists are the ones who learn the rules so they can then strategically break them.

Use this as an opportunity to display social proof or a testimonial. Ease that sense of buyers regret before it starts creeping in. Keep the customer excited about their purchase - show them how it's one of the best decisions they've ever made

Encourage replies. Replies = engagement = deliverability boost. It's also a way to open up real conversations with customers... which can lead to a sale, but more importantly, a relationship. Replies also put the customer a bit at ease. They know you're listening. They're buying from people, not a "faceless corporation". Finally... if you notice patterns in customer replies, that might tell you something. For example, are customers always asking the same question about a particular product feature? Objection/hesitation detected - revisit the product page copy.

Make sure you create a set of promises for when people are likely to hear from you, what content you will provide, and what's in it for them if they stick around. Then stick to your promises!

I've tested a TON of ideas to drive more revenue from email marketing. But one outperformed the rest... Get your customer to make a micro commitment and they're more likely to buy. Ask for a reply. Make them click to see the deal. This small commitment makes a HUGE difference. It gets leads to ACT instead of THINK. This works so well, I rarely ever sell in mass emails. I pique the prospects curiosity and then drive them to a landing page or create an auto responder to actually send the deal.

DON'T be too wordy or make your welcome email several paragraphs long. The above article makes it seem like you should include everything in a single email. Don't do that. Put very specific, clear details into short sentences and include one call to action or link for their next step in your customer journey. Then be sure to build a full onboarding campaign, not just one welcome email trying to cover everything. No one reads past the first few lines if it's too long. Shortness is just as important as catchy language. And If you want people to actually click your links, ONLY PUT ONE PER EMAIL. That'll be a huge help on your call to action conversions.

If you talk to multiple audiences, get them to self-segment as soon as possible so you can ensure you’re always sending them emails that are relevant and valuable. Say you are a copywriter who writes for tech startups and wellness brands. By asking your subscribers to select their interest in either tech or wellness at signup, you can tailor your content accordingly. This not only increases engagement by delivering content that resonates with their specific needs but also reduces unsubscribe rates because your audience isn't receiving irrelevant information.