How do you write skimmable web content?

1 Use headings and subheadings

Headings and subheadings are essential for skimmable web content. They break up the text into manageable chunks and help readers navigate the page. They also signal the main idea and the key points of each section. Use headings and subheadings that are descriptive, informative, and relevant to your topic. Use keywords and phrases that your audience is searching for. And use different levels of headings (H1, H2, H3, etc.) to create hierarchy and contrast.

2 Write short paragraphs and sentences

Long paragraphs and sentences can overwhelm and confuse your readers. They can also make your web content look dense and boring. To write skimmable web content, you need to write short paragraphs and sentences. Short paragraphs and sentences are easier to read, comprehend, and remember. They also create white space and rhythm on the page. Aim for paragraphs that are no longer than four or five lines and sentences that are no longer than 20 words. Use transitions, connectors, and punctuation to link your ideas and create flow.

3 Use lists and bullet points

Lists and bullet points are another way to make your web content skimmable. They help you organize and present your information in a clear and concise way. They also draw attention and emphasize your key points. Use lists and bullet points when you want to show a sequence, a process, a comparison, a contrast, or a summary. Use numbers for lists that have a specific order or priority and bullet points for lists that have no particular order or hierarchy. And use consistent formatting and parallel structure for your list items.

4 Use bold and italic fonts

Bold and italic fonts are useful tools to highlight and emphasize your web content. They help you create contrast and variety on the page. They also help readers scan and skim your content for important words and phrases. Use bold and italic fonts sparingly and strategically. Use bold fonts for headings, subheadings, keywords, and call-to-actions. Use italic fonts for quotes, examples, definitions, and emphasis. And avoid using too many different fonts, colors, and sizes that can distract and confuse your readers.

5 Use images and videos

Images and videos are powerful ways to enhance and complement your web content. They help you illustrate and explain your concepts and messages. They also help you capture and retain your audience's attention and interest. Use images and videos that are relevant, high-quality, and optimized for the web. Use images and videos that support and supplement your text, not replace or contradict it. And use captions, alt text, and titles to describe and contextualize your images and videos.