登录查看更多内容

How do you write SEM ad copy that follows search engine guidelines?

由人工智能和领英社区提供技术支持

Search engine marketing (SEM) is a powerful way to reach your target audience and drive traffic to your website. But to make the most of your SEM campaigns, you need to write ad copy that is relevant, engaging, and compliant with search engine guidelines. In this article, you will learn how to write SEM ad copy that follows search engine guidelines and best practices.

在这篇协作文章中查找专家回答

由社区从 2 条内容中精选。了解更多

1 Understand the guidelines

The first step to writing SEM ad copy that follows search engine guidelines is to understand what those guidelines are. Different search engines have different rules and policies for what is allowed and what is not in your ads. For example, Google Ads has a comprehensive list of editorial and professional requirements, as well as specific policies for different industries and products. You should familiarize yourself with the guidelines of the search engines you are using and make sure your ad copy does not violate them. Otherwise, your ads may be disapproved, suspended, or removed.

添加您的观点

2 Research your keywords

The next step to writing SEM ad copy that follows search engine guidelines is to research your keywords. Keywords are the words and phrases that users type into the search engines to find what they are looking for. You want to use keywords that are relevant to your offer, your audience, and your landing page. You also want to use keywords that have high search volume, low competition, and high commercial intent. You can use tools like Google Keyword Planner, SEMrush, or Moz to find and analyze keywords for your SEM campaigns.

添加您的观点

Asma A.

Product Marketing Manager | Driving Growth Through Innovation & Collaboration | SAAS | GCC | Remote Work Advocate ??
举报内容
In order to get the right audience for your brand, as mentioned above, it is very important to do keyword research. If you get your ads in front of the right audience, you will get more clicks and possibly more conversions. -Use keywords with commercial and transactional intent -Review keyword volume and competition Strike a balance between competitive and less competitive keywords that are very specific to your audience and thus attract mature potential customers. -Check the cost per click (CPC) This means that the most competitive words are the most expensive. So you need to research what the CPC will be so that you don't bid too low and your ad is not selected to appear.

已翻译

赞

3 Write clear and concise headlines

Writing clear and concise headlines for your SEM ad copy is essential as it is the first thing users see when they scan the search results. To create an effective headline, use your main keyword at the beginning or end, incorporate numbers, statistics, or questions to make it more specific and compelling, and include emotional triggers such as pain points, benefits, or urgency. Additionally, use title case, punctuation, and proper grammar to make your headline readable and professional. Lastly, make sure to stay within the character limit of the search engine you are using; for example, Google Ads allows up to 30 characters for each of the three headlines in an expanded text ad.

添加您的观点

4 Write persuasive and relevant descriptions

The description in your SEM ad copy is the second most important part. It should support your headline, address your audience's pain points or goals, and include a call to action. To write persuasive and relevant descriptions, use your secondary keywords without keyword stuffing or repetition. Modifiers like 'best' or 'free' can help differentiate you from competitors, while power words like 'discover' or 'save' can create a sense of curiosity, value, or urgency. Break up your description into short sentences with bullet points, commas, or hyphens, and make sure it stays within the character limit of the search engine you are using. For example, Google Ads allows up to 90 characters for each of the two descriptions in an expanded text ad.

添加您的观点

Asma A.

Product Marketing Manager | Driving Growth Through Innovation & Collaboration | SAAS | GCC | Remote Work Advocate ??
举报内容
Descriptions should contain content that will entice users to click and should not be too long. To write effective descriptions you can strategically place keywords so that users know that the ad matches what they are looking for, and always include a call to action to attract clicks.

已翻译

赞

5 Test and optimize your ad copy

The final step to writing SEM ad copy that follows search engine guidelines is to test and optimize your ad copy. You should not settle for the first version of your ad copy that you write. You should experiment with different variations of your headlines, descriptions, keywords, and calls to action, and measure their performance. You can use tools like Google Ads' ad variations, ad strength, and responsive search ads to create and test multiple versions of your ad copy. You should also monitor your key metrics, such as impressions, clicks, click-through rate, conversions, and cost per conversion, and analyze your data. You should then optimize your ad copy based on your findings and feedback, and repeat the process until you find the best combination of ad copy elements that deliver the best results.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Search Engine Marketing (SEM)

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you write SEM ad copy that follows search engine guidelines?

1

2

3

4

5

6

1 Understand the guidelines

2 Research your keywords

3 Write clear and concise headlines

4 Write persuasive and relevant descriptions

5 Test and optimize your ad copy

6 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

更多Search Engine Marketing (SEM)相关文章

更多相关阅读内容

How do you write SEM ad copy that follows search engine guidelines?

1

2

3

4

5

6

1 Understand the guidelines

2 Research your keywords

3 Write clear and concise headlines

4 Write persuasive and relevant descriptions

5 Test and optimize your ad copy

6 Here’s what else to consider

Search Engine Marketing (SEM)

给文章评分

感谢您的反馈

查看其他技能