How do you write SEM ad copy for B2B or B2C?
Search engine marketing (SEM) is a powerful way to reach your target audience online, whether you are selling to businesses (B2B) or consumers (B2C). But how do you write SEM ad copy that stands out from the competition and persuades your prospects to click and convert? In this article, we will share some tips and best practices for creating effective SEM ad copy for B2B or B2C campaigns.