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How do you write a blog post that summarizes your findings?

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If you have conducted some research or analysis and want to share your insights with your audience, a blog post is a great way to do it. However, writing a blog post that summarizes your findings is not as simple as copying and pasting your report. You need to consider how to structure, format, and communicate your message in a clear and engaging way. In this article, we will show you how to write a blog post that summarizes your findings in six steps.

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Jitender Girdhar

Ranked #1 Creator in Workplace Wellbeing, 3 TEDx Talks | Bestselling Author | Entrepreneur | Columnist | I help…
S. James Ellis

Strategy Scientist | Lecturer
Antonio Arch

Ideation | Content | Strategy

1 Define your purpose and audience

Before you start writing, you need to have a clear idea of why you are writing and who you are writing for. What is the main goal of your blog post? What do you want your readers to learn, do, or feel after reading it? Who are your readers and what are their needs, interests, and expectations? How much background information do they need? How familiar are they with your topic and terminology? Answering these questions will help you tailor your content and tone to your purpose and audience.

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Jitender Girdhar

Ranked #1 Creator in Workplace Wellbeing, 3 TEDx Talks | Bestselling Author | Entrepreneur | Columnist | I help founders and leaders 10x their impact | Follow for No-Nonsense insights on Leadership, and Workplace Culture
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Creating a blog post takes the vision, clarity on the purpose, the message you intend to convey, knowing how mature your audience is, what are red flags and what kind of language works best for you.

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2 Choose a catchy title and introduction

The title and introduction of your blog post are crucial to capture your readers' attention and interest. They should convey the main idea and value of your post, as well as create some curiosity and intrigue. A catchy title should be concise, clear, and relevant to your topic and audience. It should also include some keywords that relate to your findings and make your post easy to find online. A good introduction should hook your readers with a compelling statement, question, anecdote, or statistic that relates to your findings. It should also provide some context and background information, and state your main point or thesis.

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3 Organize your findings into sections

The body of your blog post should present your findings in a logical and coherent way. You should divide your findings into sections that correspond to the main aspects or themes of your research or analysis. Each section should have a subheading that summarizes its main idea and helps your readers navigate your post. You should also use transitions and connectors to link your sections and show how they relate to each other and to your main point.

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Antonio Arch

Ideation | Content | Strategy
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Be sure to edit and structure written content with the reader in mind. Blog readers are likely to skim and scan text, so a post written and edited with knowledge of Plain Language, and an understanding of readability will be more likely to be read down to the bottom of the page. Sentences and paragraphs that aren’t overly long, combined with sidebars and bullet points for the most important information and key messages can also help.

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4 Explain your methods and sources

Depending on the nature and scope of your research or analysis, you may need to explain how you collected and processed your data, what tools or techniques you used, and what limitations or challenges you faced. You should also cite your sources and provide references for any information or ideas that are not your own. This will help you establish your credibility and authority, as well as avoid plagiarism and copyright issues. You can use footnotes, endnotes, or hyperlinks to provide your citations and references.

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5 Highlight your key insights and implications

Your blog post should not only report your findings, but also interpret and analyze them. You should highlight the key insights and implications of your findings for your topic, field, or industry. You should also discuss how your findings compare or contrast with existing knowledge or previous studies. You should explain what your findings mean, why they matter, and what they suggest for future research or action. You should also address any questions, gaps, or limitations that remain unresolved or open for further exploration.

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S. James Ellis

Strategy Scientist | Lecturer
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It's crucial in this age of (dis)information to assess one's own analytical biases. As a writer, you can do this by breaking your analysis down into its component arguments. Find what the root assertion is of each (e.g. in a study about South African farmers using drones to improve their yields, I found that they also use drones to monitor labor unrest). Then ask yourself what are the boundary conditions of that assertion (e.g. only farmers who have sufficient money to buy a drone and hire laborers - but also who have unhappy workers). Finding commonalities among your boundary conditions makes your work much more credible, but it can also open doors to interesting nuances of your work - and potentially another post for a wider audience.

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6 Invite feedback and engagement

The last part of your blog post should encourage your readers to engage with your findings and share their feedback, opinions, or questions. You can do this by asking them to comment on your post, to contact you via email or social media, or to subscribe to your blog or newsletter. You can also invite them to check out your other posts, reports, or publications that are related to your topic. This will help you build a relationship with your audience, increase your visibility and reach, and generate more interest and discussion around your findings.

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S. James Ellis

Strategy Scientist | Lecturer
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A helpful activity at every step of the way but certainly before writing and after completing the first draft is to briefly explain the idea to peers of both similar and markedly different convictions. The goal of this is to check what their assumptions are going into the topic. You can use these assumptions to improve your framing, add to underexplained parts, and trim bloated sections. Assumption checks also can give you clear paths to prequel and sequel works; sometimes enabling you to squeeze two or even three high-caliber posts out of a single topic (e.g. one for a general and one for a tailored audience).

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you write a blog post that summarizes your findings?

1

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3

4

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1 Define your purpose and audience

2 Choose a catchy title and introduction

3 Organize your findings into sections

4 Explain your methods and sources

5 Highlight your key insights and implications

6 Invite feedback and engagement

7 Here’s what else to consider

Writing

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How do you write a blog post that summarizes your findings?

1

2

3

4

5

6

7

1 Define your purpose and audience

2 Choose a catchy title and introduction

3 Organize your findings into sections

4 Explain your methods and sources

5 Highlight your key insights and implications

6 Invite feedback and engagement

7 Here’s what else to consider

Writing

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