How do you verify email to improve deliverability?

Verifying your email list is a game-changer in the DTC space. It's like finding gold in your backyard – it's insane how many brands overlook this! By ensuring you're hitting real inboxes, you're not just shooting emails into the void. This is about making big moves towards better ROI, and it's giving your campaigns the firepower they need. Plus, a clean list means you're respecting your audience's time and attention, which they'll love. It's a win-win, and at Hashtag Monday, we rate it highly for boosting those conversion rates.

Don't buy data. Simple as. It's not cool or clever. Your list should be clean from spam traps and your domain should be authenticated. Get rid of inactive subscribers, remove bounces and don't be afraid to unsubscribe people where you can see they are not your target audience and not engaging/

First, you should use a reputable email verification service. These services use advanced algorithms to check the validity of email addresses and immediately identify syntax errors, catch-all domains, and disposable addresses that might be associated with spam. Next, I always recommend having a double opt-in process. When someone subscribes to your newsletter, send a confirmation email asking them to verify their subscription. This not only confirms the legitimacy of the provided email address but also ensures that your subscribers genuinely want to receive your content. It's a proactive step that can significantly reduce the chances of your emails being marked as spam.

Do segmentation. Create a segment for most commonly misspelled emails to prevent sending them your emails. If you have a specific source of email list, you can definitely filter invalid emails using GSheet before uploading it in your ESP.

Ideally, you would use a combination of manual and automated verification. A typo can slip by a verification service if both options are valid, but a sharp human might catch what the tool does not.

Indeed, there are two primary methods for email list verification: manual inspection or utilizing a dedicated tool. Manual verification entails individually checking each email for errors like typos or domain issues, which can be tedious and prone to mistakes, particularly with sizable lists. Alternatively, employing a verification tool involves uploading your list to a service that employs algorithms and databases to validate each email, offering a quicker and more accurate process. However, it's essential to select a reputable and secure service that safeguards your data and adheres to privacy regulations.

Verifying email lists effectively involves using both automated tools and manual checks. Automated tools can quickly assess large lists for invalid addresses and syntax errors, while manual reviews catch subtle nuances like typos. When choosing a tool, consider data security and privacy law compliance. Some email marketing tools had already built-in features to check the adresses.

Verifying your email list is like giving your garden a good pruning - it's necessary for growth! Here's the scoop: First, invest in a reliable email verification service. Next, upload your list and let the magic happen. Watch as it weeds out invalid addresses, duplicates, and spam traps, leaving you with a blooming list of engaged subscribers. Et voilà! Your email garden is ready to flourish.

Verify emails manually for errors or use automated tools for faster, accurate validation. Choose reliable services for data protection.

Email list verification or monitoring should be an ongoing process. This will help reduce bounce rates, unsubscribe, and spam complaints. A good practice is checking email stats on an ongoing basis - if there is an unusual activity or the numbers are not aligned, this should raise a red flag.

If you're reintroducing yourself to your email list or have collected the addresses from an event or giveaway, definitely verify. Since Google has started deleting dormant accounts, it pays to verify your list regularly.

The biggest mistake in email marketing? Waiting too long to verify your email list. You’re running campaigns, seeing good results—until your deliverability tanks. Why? Your list is full of unverified addresses, leading to bounces and spam flags. This damages your sender reputation, making it harder for future emails to land in inboxes. Most marketers wait until it’s too late. Verify your list regularly—before major campaigns, after subscriber spikes, or when bounces rise. Don’t wait for red flags. Verify now to keep your deliverability strong.

Verify email lists before campaigns, especially after inactivity or third-party acquisition. Regular checks (every 3 months) maintain accuracy.

It depends on the growth speed of your list. If you have an ongoing lead generation process, you should have an ongoing email verification process. But, if your list doesn't grow fast, I recommend once a month.

Email validation can help you reduce some risks of using your data. When considering an email verification tool, the quality of the tool is the first thing to keep in mind. Not all the tools out there are the same in terms of validation depth and results. It’s also important to note that email validation tools cannot clean spam traps that are common in scraped and purchased data (pristine traps) but also in old data (recycled traps) . email validation main purpose is to identify invalid email addresses, which will probably result in hard bounces. Another important feature to look for is the tool’s ability to accurately identify catch-all emails. These types of addresses can be risky when sending emails in a B2B environment.

If you have other ways to contact your customers, you might try it to make them update their email addresses. This is especially useful when you have a limited market and every lead is very difficult to obtain. For everyone you can't contact/update, you should remove them from your email list.

Go beyond "unverified": Segmentation is key. Split verified addresses into categories like recent openers or low engagement. This lets you tailor win-back efforts (exclusive content!) or schedule re-permission campaigns (confirm they still want your emails). Unsubscribe opportunities: Make unsubscribing easy and clear in every email. While it might seem counterintuitive, removing unengaged subscribers improves overall list health and sender reputation. It ensures your emails reach those truly interested, boosting engagement and positive interactions. By implementing these strategies, you'll leverage list verification for maximum impact. You'll maintain a clean, engaged list that drives better results for your email marketing.

Remove any invalid or inactive emails found during the verification. This keeps your list lean and effective, ensuring higher deliverability and engagement. Think of it as pruning a plant to encourage healthy growth.

Double opt-in ensures that only confirmed subscribers joining your lists. However, if the email is incorrect, it will cause a hard bounce, which can harm deliverability on a large scale. In data quality, the best approach is to validate the data at the point of entry. It is crucial to prevent bad email addresses from entering email your lists. When using forms you control, such as on your websites and landing pages, you can add a real-time email validation to prevent invalid addresses entering your lists, whether by mistake or deliberately. It can also screen out burner emails or free emails. To protect signup forms from spam bots, it is recommended to implement multiple layers of protection, such as reCAPTCHA and other antispam tools.

Don't skip the use of double opt-in because it "reduces the number of people we can email." ^^ This thinking is a trap. It's a trap because, in the long run, high bounce rates and being marked as spam run the risk of hurting your deliverability. Double opt-in can help reduce this risk. Bottom line: Your list is only an asset if it's filled with real people who actually want to hear from you.

Use correct registration forms on your landing pages and collect as much data, features, and preferences of your subscribers as possible in order to carry out email marketing campaigns that align with their interests later on. This will improve your engagement with them. In the subscription process on your landing page, it is important to apply double opt-in with the sending of a transactional verification email and account activation to ensure that there is a real user behind that email address and to obtain their full consent to receive your communications. By applying this, you will prevent invalid or inactive addresses from entering your list.

One of the biggest headaches we face today is bot attacks on sign-up forms. Even with double opt-in, you'll end up sending tons of confirmation emails to non-existent addresses, typos, and spam traps. This can seriously mess up your domain's reputation. If your form skips double opt-in, it gets worse because these bad addresses go straight to your list. To avoid this, use captcha to keep bots from attacking your forms. This simple step can save your email reputation and ensure you're collecting quality email addresses. Don’t wait until your deliverability tanks – take action now!

There are plenty of ways. The most effective one is to use a double optin strategy. To summarize, a double optin happens when a user register in your website, then you send them a confirmation email. Only the people who clicks the confirmation email gets to be added on your database.

Email validation tools may miss "spam traps," which are harmful email addresses that appear real. Certain tools can detect enterprise-level security technology like Proofpoint or Barracuda. This is crucial in B2B emails to identify faulty engagement signals. Email validation tools can detect invalid email addresses because of missing MX records, various technical problems, and non-existent domains. It can reduce hard bounces. They can detect role-based emails, which are commonly received by multiple employees and often result in high spam complaints. They can spot catch-all emails, which are usually alias addresses used by ex-employees who subscribed to your list but don't work there anymore. Some can identify the less risky catch-all.

Improving email deliverability starts with thorough verification. Use reliable tools to identify invalid addresses. Also, watch for subtle details: Temporary emails can pass initial checks but negatively impact long-term deliverability. Be cautious with role-based addresses (like info@ or support@) due to typically low engagement. Understand 'catch-all' domains that accept all emails, as they can skew metrics with false positives. Regularly clean your list, removing inactive subscribers. Before final removal, engage them with tailored content, special offers, or feedback surveys to reignite interest. This method ensures you maintain valuable contacts and a healthy, engaged email list. Monitor sender reputation to avoid blacklists.

Beyond verification, pay attention to your email content and sending patterns. Avoid spammy words, and don't bombard your list with too many emails. Good practices, combined with a verified list, enhance your chances of landing in the right inbox.

Always remember that you should have a completely legitimate method of capturing your email database, as even if you use list cleaning and validation platforms, you may run the risk of acquiring a spamtrap in your lists (validating your database with cleaning platforms does not guarantee that you will be able to remove spam traps).