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How do you validate your product features and user experience?

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You have a great idea for a startup, but how do you know if your product features and user experience will resonate with your target customers? Validating your product features and user experience is a crucial step in the startup development process, as it can help you avoid wasting time and resources on building something that nobody wants or needs. In this article, you will learn some practical methods and tools to validate your product features and user experience before launching your product.

本文章的要点总结

Empathy-driven validation:

Dive into your users' world with an Empathy Canvas. Understand their frustrations and needs by asking direct questions about their experiences. This deep insight can drive your value proposition and ensure product relevance.
Iterative MVP testing:

Create multiple MVPs in sprints to continuously gather feedback. Assess, learn, and refine your product based on this real-world input, making sure each version is closer to what your target market needs and wants.

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1 Define your value proposition

Your value proposition is the core benefit that your product offers to your customers, and why they should choose you over your competitors. It should be clear, concise, and compelling, and address the main problem, solution, and advantage of your product. To define your value proposition, you can use frameworks such as the Value Proposition Canvas, which helps you map out your customer segments, their pains and gains, and how your product fits their needs and expectations. You can also test your value proposition with potential customers by conducting interviews, surveys, or landing page experiments.

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Shivali Vij

Innovation@ Michelin | Ex- BCG | IIM-L
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Move away from a "feature" mindset and understand the "Human" motivation or need in mind of the customer using Empathy canvas What are the frustrations , pain points and stress of your typical user? To decipher it , ask the user: What cues remind them of the pain? What do they do typically? How do they feel? What do they hear from their friends, acquaintances, on social media? What have they tried? Why didn't it work? What signals tell them that pain is relieved? Base your value preposition on: Feel <Relief signal> instead of <frustration> by using <Your solution> faster and better than <Current solution>

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2 Build a minimum viable product

A minimum viable product (MVP) is a version of your product that has the minimum features and functionality needed to test your value proposition and user experience with real users. It can be anything from a prototype, a mockup, a demo, or a simple landing page, as long as it allows you to collect feedback and data from your target market. To build an MVP, you can use tools such as Figma, InVision, Bubble, or Launchaco, depending on your technical skills and budget. The goal of an MVP is to validate your assumptions and learn from your users, not to create a perfect product.

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Nikola Bucalo

HealthCare & Project Management | Top LinkedIn Voice | Ministry of Foreign Affairs | Department of the United Nations
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Each MVP that you create, through sprints, will provide you a unique set of feedback that you can utilize to reassess and reimplement for your new assumptions that will need new validation from users. Remember, that a singular product will often have multiple MVPs, as you want to make sure you can be effectively and continuously collecting feedback from your target market, as you continue to strengthen your value proposition. Separate all the different product backlog items you’re generating from what’s the most valuable for your validity, to attain the necessary information you need.

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3 Measure and learn from user feedback

Once you have your MVP ready, you need to measure and learn from user feedback to validate your product features and user experience. You can use various methods and tools to collect user feedback, such as usability testing, analytics, surveys, interviews, or reviews. You can also use frameworks such as the Lean Startup Cycle, which helps you define your hypotheses, metrics, experiments, and learnings. The key is to analyze the user feedback and data objectively, and identify what works and what doesn't, what needs to be improved or changed, and what new features or enhancements to add or remove.

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4 Iterate and improve your product

Based on the user feedback and data, you can iterate and improve your product features and user experience, until you reach a product-market fit. This means that your product meets the needs and expectations of your customers, and that they are willing to pay for it and recommend it to others. To iterate and improve your product, you can use tools such as Trello, Asana, or Jira, which help you organize and prioritize your tasks, features, and bugs. You can also use tools such as Hotjar, Mixpanel, or Google Analytics, which help you track and optimize your user behavior, engagement, and retention.

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5 Test and optimize your product launch

Before you launch your product to the public, you need to test and optimize your product launch strategy, to ensure that you reach and attract your target audience, and that you generate enough traction and revenue. You can use methods and tools such as beta testing, pre-launch campaigns, email marketing, social media marketing, or referral programs, to build anticipation, awareness, and loyalty for your product. You can also use tools such as Mailchimp, Buffer, or Viral Loops, which help you create and manage your marketing campaigns and channels. The goal of testing and optimizing your product launch is to validate your marketing message, channels, and tactics, and to maximize your conversions and growth.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you validate your product features and user experience?

1

2

3

4

5

6

1 Define your value proposition

2 Build a minimum viable product

3 Measure and learn from user feedback

4 Iterate and improve your product

5 Test and optimize your product launch

6 Here’s what else to consider

Startup Development

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How do you validate your product features and user experience?

1

2

3

4

5

6

1 Define your value proposition

2 Build a minimum viable product

3 Measure and learn from user feedback

4 Iterate and improve your product

5 Test and optimize your product launch

6 Here’s what else to consider

Startup Development

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