How do you validate your niche before launching?

1 Identify your niche problem

When validating your niche, the first step is to identify the specific problem that you want to help your clients solve. This problem should be clear, relevant, and urgent for your target audience. Additionally, it should be something that you are passionate, knowledgeable, and skilled at solving. To identify this niche problem, you can use tools such as surveys, interviews, online forums, social media, or keyword research. Ask yourself questions such as what are the biggest challenges or frustrations your ideal clients face; what are the goals or outcomes they want to achieve; what are the gaps or opportunities that exist in the current market or industry; and what are the unique value propositions or benefits that you can offer to your clients?

2 Validate your niche solution

The second step to validate your niche is to create a minimum viable offer (MVO) that represents your niche solution. An MVO is a simple, low-cost, and easy-to-deliver version of your coaching service that you can use to test your niche idea with real or potential clients. It should include the core features, benefits, and outcomes that your niche solution provides, such as through tools like landing pages, webinars, workshops, ebooks, or free sessions. When creating your MVO, consider questions such as what the main components or elements of your niche solution are, how you will deliver it to clients, how you will measure the results or impact of your niche solution, and how you will price it.

3 Test your niche market

The third step to validate your niche is to test your MVO with your niche market. Your niche market is the group of people who are most likely to buy your coaching service based on their demographics, psychographics, behaviors, and preferences. To test your MVO with this group, you need to find, attract, and engage them. Consider utilizing tools such as ads, social media, email marketing, referrals, or partnerships. Additionally, ask yourself questions such as who your ideal clients are within the market, where you can find them online or offline, how you can communicate your niche problem and solution to them, and how you can persuade them to try your MVO.

4 Evaluate your niche feedback

The fourth and final step to validate your niche is to evaluate the feedback that you receive from your niche market after testing your MVO. This feedback can be qualitative or quantitative, and it can come from surveys, testimonials, reviews, ratings, or analytics. By analyzing, interpreting, and acting on the feedback you receive, you can validate or invalidate your niche idea, as well as identify areas for improvement or innovation. Ask yourself questions such as: what are the positive and negative feedback that you received? What are the common themes or patterns that emerged? What are the key insights or learnings that you gained? And what are the next steps or actions that you need to take based on your feedback? By following these four steps, you can ensure that you have a viable, profitable, and attractive coaching service that meets the needs and wants of your ideal clients before launching.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?