登录查看更多内容

Last updated on 2024年6月22日

How do you validate your logo design with clients and audience?

由人工智能和领英社区提供技术支持

How do you validate your logo design with clients and audience? This is a crucial question for any graphic designer who wants to create effective and memorable logos that communicate the brand identity and values. Learn some practical tips and methods to test and improve your logo design before presenting it to your clients or launching it to the public.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Roniek ..

Textile Designer
Juan Campdera

Creativity & Design for Beauty Brands | CEO at Aktiva
Ben Rowe

Design & Innovation Director at TAG Live? | Global Suppliers of Live Entertainment to the Leisure and Tourism Industry.

1 Understand the brief

The first step to validate your logo design is to understand the brief and the goals of your clients. What is the purpose of the logo? Identify the target audience. What are the key messages and values that the logo should convey? Decide how the logo will be used and displayed. These are some of the questions that you should ask your clients before starting your design process. By clarifying the expectations and requirements of your clients, you will be able to create a logo that meets their needs and preferences.

添加您的观点

Roniek ..

Textile Designer
举报内容
To improve a client's product, professional designers conduct thorough research on the market and target audience. They create a workflow based on current trends, incorporating colors and typography. Effective communication, showcasing the value of their work, is key in attracting the client's attention. Presenting designs digitally, with customized mockups, highlights uniqueness. Tangible samples, like printed business cards, can be exceptional for high-income clients. Regards | Roniek

已翻译

赞
Juan Campdera

Creativity & Design for Beauty Brands | CEO at Aktiva
举报内容
Once the client briefing is received, there is a second crucial stage, the Debrief. This is the result of the analysis and digest together with the design team and the different specialists involved in the project, reviewing all the content and materials provided in the assignment by the client. The debrief is a document that, once completed, is delivered to the client as feedback on the assignment, indicating next stages, possible questions, doubts, or comments that may have arisen in this initial analysis stage.

已翻译

赞

2 Sketch and refine

The next step is to sketch and refine your logo design ideas. You can use paper, digital tools, or both to generate different concepts and variations of your logo. Try to explore different shapes, colors, fonts, symbols, and styles that relate to the brief and the brand identity. Don't limit yourself to one or two options, but create as many as possible. Then, select the best ones and refine them until you have a few strong candidates for your logo design.

添加您的观点

Ben Rowe

Design & Innovation Director at TAG Live? | Global Suppliers of Live Entertainment to the Leisure and Tourism Industry.
举报内容
Colour theory, typography, and shapes evoke different psychological reactions. For instance, the colour red often represents urgency, while a circle might signify unity. Understanding these underlying meanings can help you validate that the logo aligns with the brand message.

已翻译

赞

3 Get feedback

Get feedback from your clients and your audience. You can use different methods and tools to collect and analyze feedback, such as surveys, polls, focus groups, interviews, or online platforms. The goal is to gather honest and constructive opinions and suggestions that can help you improve your logo design. You should ask specific questions that relate to the brief and the goals of the logo. Ask how well it represents the brand, or how memorable it is. Question its appeal, how legible and recognizable it is, and how it compares to other logos in the same industry or niche.

添加您的观点

4 Iterate and improve

Iterate and improve your logo design based on the feedback you received. You should review and evaluate the feedback carefully and identify the strengths and weaknesses of your logo design. Then, make the necessary changes and adjustments to enhance your logo design and address the issues or concerns that were raised by your clients or your audience. You should also test your logo design again after making the changes to see if it performs better and meets the expectations and requirements of your clients and your audience.

添加您的观点

5 Present and deliver

The final step is to present and deliver your logo design to your clients. You should prepare a professional and persuasive presentation that showcases your logo design and explains the rationale and process behind it. Highlight how your logo design meets the brief and the goals of your clients, how it communicates the brand identity and values, how it appeals to the target audience, and how it stands out from the competition. Be sure to provide the final files and formats of your logo design and any guidelines or documentation that your clients need to use and maintain your logo design.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Ben Rowe

Design & Innovation Director at TAG Live? | Global Suppliers of Live Entertainment to the Leisure and Tourism Industry.
举报内容
A good logo must be versatile, easily adaptable across various platforms without losing its essence. Before finalising the logo, test its scalability and how well it adapts to monochrome or limited-colour schemes. These are practical considerations that clients will appreciate.

已翻译

赞
Shweta Nikale

Brand Strategy | Brand Identity Design | Packaging | Print | User Interface Design
举报内容
Starting the project with Research, Strategy, Concept and Creative direction has been extremely crucial to have a strong outcome. It also puts clients at ease, because the design that’s going to come out of it is based on facts and reasoning and not just creative storytelling which sometimes clients have a hard time imagining. Understandably so, since most of them don’t come from a creative background. Having a good design process and excellent communication skills usually help. These are some of the things that the clients will appreciate and it will ensure a smooth and enjoyable project for both the designer and the client.

已翻译

赞

Graphic Design

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you validate your logo design with clients and audience?

1

2

3

4

5

6

1 Understand the brief

2 Sketch and refine

3 Get feedback

4 Iterate and improve

5 Present and deliver

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

更多Graphic Design相关文章

更多相关阅读内容

How do you validate your logo design with clients and audience?

1

2

3

4

5

6

1 Understand the brief

2 Sketch and refine

3 Get feedback

4 Iterate and improve

5 Present and deliver

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

查看其他技能