Negotiation is not a one-time event, but a process that involves planning, executing, and following up. To negotiate strategically, you need to have a clear goal, a range of options, and a best alternative. You also need to know when to make an offer, when to make a concession, and when to walk away. For example, if you are negotiating for a raise, you should have a target salary, a minimum acceptable salary, and a backup plan. You should also make the first offer, based on your value and research, and be prepared to justify it. You should also be willing to compromise on some aspects, such as benefits or flexibility, but not on others, such as your core values or principles. Negotiating strategically will help you achieve a win-win outcome.