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How do you use your personal brand in an elevator pitch?

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An elevator pitch is a short and persuasive introduction of yourself to a potential employer, client, or contact. It is an opportunity to showcase your personal brand, which is the unique combination of your skills, values, and personality that sets you apart from others. How do you use your personal brand in an elevator pitch? Here are some tips to help you craft a memorable and effective pitch.

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Fernanda ?? Carcamo

Recruiting Technical & Managerial Candidates ? Follow me for recruitment stories & career insights!
Chiqui L.

CLCC Founder
Joe McClaran

Skilled Trades Advocate | Talent Acquisition Manager

1 Know your audience

Before you prepare your elevator pitch, you need to know who you are talking to and what they are looking for. Research the company, the industry, and the person you are meeting. Find out their goals, challenges, and interests. This will help you tailor your pitch to their needs and expectations, and show that you have done your homework.

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Chiqui L.

CLCC Founder
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As a creative consultant, I leverage my unique blend of artistic vision and strategic thinking to help clients transform their ideas into compelling visual narratives that resonate with their target audiences, fostering meaningful connections and driving business growth.

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2 Highlight your value proposition

Your value proposition is the main benefit that you can offer to your audience. It is what makes you different and valuable to them. It should answer the question: why should they care about you? To craft your value proposition, think about your personal brand and how it aligns with the audience's needs and goals. What are your unique skills, strengths, and achievements? How can you solve their problems or add value to their situation? Use specific examples and results to back up your claims.

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Fernanda ?? Carcamo

Recruiting Technical & Managerial Candidates ? Follow me for recruitment stories & career insights!
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When emphasizing your value proposition, provide examples that enable the listener to resonate and connect with you more effectively. Avoid relying solely on industry jargon. Instead, use plain language, simplify your explanations, and illustrate how your services create significant impacts. Avoid sounding robotic with a rehearsed pitch. Instead, be familiar with your audience and tailor your examples to ensure they grasp the essence of what you stand for.

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3 Be concise and clear

An elevator pitch should be no longer than 30 seconds or 75 words. That means you have to be concise and clear in your message. Avoid jargon, filler words, and vague statements. Use simple and powerful language that captures your audience's attention and interest. Focus on the most important and relevant points that you want to convey. Practice your pitch out loud and time yourself. Edit and refine your pitch until it is clear, concise, and compelling.

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Joe McClaran

Skilled Trades Advocate | Talent Acquisition Manager
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Prepare you elevator pitch in advance. Practice, practice, practice. If you are not properly prepared, you may start rambling. That also applies to interview questions. Prep yourself for the most common questions. It's ok to take a pause to collect your thoughts. Don't ramble.

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4 End with a call to action

The purpose of an elevator pitch is not to close a deal or get a job offer, but to start a conversation and build a relationship. Therefore, you need to end your pitch with a call to action that invites your audience to take the next step. This could be asking for their contact information, their feedback, their availability for a meeting, or their referral to someone else. Make sure your call to action is specific, polite, and confident.

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5 Be authentic and enthusiastic

The most important element of your elevator pitch is your personal brand. You want to show your audience who you are and what you stand for. Be authentic and genuine in your pitch. Don't exaggerate or lie about your skills or experience. Be yourself and let your personality shine through. Be enthusiastic and passionate about what you do and what you can offer. Smile, make eye contact, and use a positive tone of voice. Your audience will be more likely to remember you and connect with you if you are authentic and enthusiastic.

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Fernanda ?? Carcamo

Recruiting Technical & Managerial Candidates ? Follow me for recruitment stories & career insights!
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Enthousiasm is something that has to come from the heart. Live it, Be the living example of what you want, why you want change and be sure your passion is felt by those around. This cannot be rehearsed... if you have it, people will sense. This is your most potent asset, not merely for acquiring more business but because living with boundless passion is truly the best way to live!

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Emma Weise

Clearly positioning your brand for growth. Brand Strategist + Chief Coffee Drinker | FreshSage Brand Agency.
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Weaving in your authenticity [and personal brand] into your elevator pitch - will definitely help you be more memorable. You'll be amazed by how many people comment on the fact that I have "Chief Coffee Drinker" as part of my linkedin Bio. It's not only a great ice-breaker, it's also relatable [I mean, who doesn't love coffee - right?!?!] and it showcases a bit of my personality too.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Timo Lampikoski

Career Uplift Coach ??Helping Jobhunters & Entrepreneurs Leverage LinkedIn to Achieve Their Career or Sales Goals??Favikon: #2 Career Coach in Finland??LinkedIn Expert & Profile Optimizer??Career Development Coaching
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In the competitive world of job hunting, your video resume has just moments to stand out. Your introduction can be the game changer: 1. Kick off with a thought-provoking question: "Have you ever met someone who's truly passionate about [your field of expertise]?" 2. Introduce yourself with your life's motto: "I've always believed that every challenge is a stepping stone to growth." Your opening is your first impression. Choose it wisely to leave a lasting impact. When preparing your video resume, remember: It’s your stage, own it!

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How do you use your personal brand in an elevator pitch?

1

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3

4

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1 Know your audience

2 Highlight your value proposition

3 Be concise and clear

4 End with a call to action

5 Be authentic and enthusiastic

6 Here’s what else to consider

Job Search Strategies

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How do you use your personal brand in an elevator pitch?

1

2

3

4

5

6

1 Know your audience

2 Highlight your value proposition

3 Be concise and clear

4 End with a call to action

5 Be authentic and enthusiastic

6 Here’s what else to consider

Job Search Strategies

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