How do you use your network to mobilize others for philanthropy?

1 Identify your goals

Before you reach out to your network, you need to have a clear idea of what you want to achieve with your philanthropic efforts. What is the problem you want to solve, the change you want to create, or the opportunity you want to seize? How do you measure your success and impact? Having a well-defined and realistic goal will help you communicate your vision and passion to your network, as well as align your expectations and strategies.

2 Know your network

Your network is not a homogeneous group of people who share the same interests and values. You need to understand the diversity and dynamics of your network, and tailor your approach accordingly. Who are the people who are already interested or involved in your cause, and who are the ones who need more information or persuasion? Who are the influencers, connectors, or champions who can help you spread the word and recruit more supporters? Who are the potential partners, collaborators, or donors who can offer resources or expertise? By knowing your network, you can leverage its strengths and address its gaps.

3 Build trust and relationships

Your network is more likely to support your philanthropic endeavors if they trust you and feel connected to you. You need to build trust and relationships with your network, not only by sharing your goals and values, but also by listening to their opinions, feedback, and concerns. You need to show genuine interest and appreciation for their contributions, and acknowledge their achievements and challenges. You also need to be transparent and accountable for your actions and results, and share your stories and learnings with your network.

4 Provide value and opportunities

Your network is not a passive audience, but an active and diverse group of people with their own motivations and aspirations. To get them involved and benefit from your philanthropic activities, you need to provide value and opportunities. This can be done by educating them about your cause and its importance, as well as providing relevant and credible information and resources. Additionally, you should empower them to take action and make a difference, while offering guidance and support. Moreover, engaging them in meaningful and enjoyable experiences, with feedback and recognition for their efforts, will be beneficial. Lastly, enabling them to grow and develop with opportunities for learning, networking, and collaboration is key.

5 Nurture and sustain your network

Your network is not a one-time or short-term asset, but a long-term and evolving resource. You need to nurture and sustain your network, not only by maintaining regular and consistent communication, but also by adapting to changing needs and circumstances. You need to monitor and evaluate your network's performance and impact, and celebrate your successes and learn from your failures. You also need to seek and incorporate new ideas and perspectives, and welcome new members and partners. By nurturing and sustaining your network, you can create a lasting and positive legacy for your philanthropy.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?