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How do you use your network to find and access hidden job opportunities?

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Did you know that most jobs are not advertised publicly? According to some estimates, up to 80% of vacancies are filled through referrals, recommendations, and word-of-mouth. This means that if you rely solely on online job boards, you are missing out on a huge pool of hidden opportunities. How can you tap into this hidden job market and boost your chances of landing your dream job? The answer is simple: use your network.

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1 What is your network?

Your network is the group of people who know you, trust you, and can vouch for your skills and abilities. It includes your current and former colleagues, managers, mentors, clients, suppliers, classmates, alumni, friends, family, and anyone else who has a professional or personal connection with you. Your network is not only a source of information, advice, and support, but also a gateway to potential employers, recruiters, and hiring managers who may be looking for someone like you.

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2 How to build your network?

Building your network is not simply about collecting contacts or sending out requests on LinkedIn; it is about developing meaningful and mutually beneficial relationships with people who share your interests, values, and goals. To do this, you need to identify your existing contacts and categorize them by relevance, influence, and accessibility. Utilizing a spreadsheet or CRM tool can help to keep track of your contacts and their details. Additionally, you should reach out to your contacts regularly and offer value such as sharing relevant articles, providing feedback, or introducing them to other contacts. Show genuine interest and appreciation for their work and achievements instead of just asking for favors or referrals. Furthermore, it is important to expand your network by attending events, joining online communities, volunteering, or taking courses related to your field or industry. Introduce yourself to new people, exchange contact information, and follow up with them later. Lastly, maintain your network by staying in touch, updating your contacts on career progress, and asking for feedback or advice. Don't hesitate to ask for referrals if you are looking for a job but make sure that you are clear about your goals, skills, and value proposition.

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Luki Danukarjanto

The “soft skills guy”: I help young professionals and students be more confident and create their purpose-filled career (especially if you're an immigrant (or child of immigrants) | Read my profile before you connect PLS
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Volunteering is often one of the best forms of networking. Not only do you meet folks, they can also see the quality of your character and work ethic. If you’re the one that puts up their hand, shows up early, and gets things done, that’s what employers can’t often see on a resume, cover letter or a few 45 min interviews.

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3 How to use your network?

Using your network is not about spamming your contacts with your resume or begging for a job. Rather, it is a way to leverage your relationships to access hidden opportunities, increase visibility, and build credibility. To use your network, you should research target companies to identify key decision-makers or influencers in the desired role or department. Utilize tools such as LinkedIn, Glassdoor, or company websites to find out their names, titles, and backgrounds. Additionally, if you have mutual contacts with your target contacts, ask them for an introduction or recommendation. Explain why you are interested in the company or the role and how you can add value to them. Furthermore, reach out to your target contacts directly and request an informational interview or casual chat. Use a personalized and professional email or message that highlights common interests, goals, or connections. Avoid asking for a job directly; instead, focus on learning more about their work, challenges, and insights. After the conversation, follow up with your target contacts and thank them for their time and advice. Keep them updated on your job search and let them know if you apply for a position in their company; if they are willing, ask them to refer you to the hiring manager or the recruiter.

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4 How to avoid common mistakes?

Using your network can be a powerful way to find and access hidden job opportunities, but it can also backfire if you make some common mistakes. To avoid damaging your reputation or wasting your time, it is important to be respectful and courteous to your contacts, strategic and selective about opportunities, prepared and professional when interacting with potential employers, and grateful and generous to those who help you. Respect your contacts' time and privacy, don't lie or exaggerate about your skills or experience, don't contact everyone in your network or apply for every job that comes your way, do research on the company, role, and industry before interacting with potential employers, have a clear pitch that showcases your value and potential, and show gratitude for referrals or introductions. Reciprocate by sharing your knowledge, skills, or contacts with them.

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Luki Danukarjanto

The “soft skills guy”: I help young professionals and students be more confident and create their purpose-filled career (especially if you're an immigrant (or child of immigrants) | Read my profile before you connect PLS
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One of the biggest mistakes I find in networking is treating your connections as transactions. I encourage an approach called BMC = Building Meaningful Connections, which is a much more sustainable approach to networking. Make CONNECTIONS . Make them MEANINGFUL. BUILD over time.

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5 How to measure your results?

Using your network can be a long-term and ongoing process that requires patience and persistence. To measure your results and improve your effectiveness, you should track your activities and outcomes using a spreadsheet or CRM tool, evaluate your performance and feedback using a SWOT analysis or SMART goal framework, and celebrate your achievements and learn from your failures using a journal or mentor. Recording the names, dates, and details of contacts, conversations, referrals, applications, interviews, and offers can help you identify patterns, trends, and gaps in your network and job search. Assessing your strengths, weaknesses, opportunities, and threats in your network and job search is also essential. Setting specific, measurable, achievable, relevant, and time-bound goals for your network and job search can help you monitor progress and adjust strategy as needed. Acknowledging successes and rewarding yourself for efforts is important. Reflection on challenges and mistakes can provide valuable insights. Seeking feedback from a mentor can also help improve skills and confidence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amanda V. Gill, PHR, SHRM-CP, ACC

Founder & CEO @ Hope Provides | Holistic Career Coaching for Whole-Person Success
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Networking is key as you search for a new job but it's incredibly important to keep the momentum going after you've secured a new role. Make sure to check in at least 2-3 times a week on LinkedIn with connections, commenting, liking or re-posting content in addition to creating your own. Keep your name and your work front and center, building and maintaining relationships.

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How do you use your network to find and access hidden job opportunities?

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1 What is your network?

2 How to build your network?

3 How to use your network?

4 How to avoid common mistakes?

5 How to measure your results?

6 Here’s what else to consider

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