How do you use your facilitation community to find new clients?

1 Join relevant groups and forums

One of the easiest ways to connect with other facilitators and potential clients is to join online groups and forums related to your niche, industry, or interest. You can use platforms like LinkedIn, Facebook, Reddit, or Quora to find and participate in discussions that showcase your knowledge and value. By answering questions, sharing insights, and offering feedback, you can demonstrate your facilitation skills and establish yourself as a helpful and credible professional. You can also use these platforms to learn about the challenges and needs of your target market and tailor your services accordingly.

2 Create and share valuable content

Another way to use your facilitation community to find new clients is to create and share valuable content that showcases your expertise and experience. You can use different formats, such as blog posts, podcasts, videos, webinars, or newsletters, to share your tips, stories, case studies, or best practices on facilitation topics. By creating and sharing valuable content, you can attract and educate your audience, showcase your unique approach and style, and generate leads for your services. You can also use your content to invite feedback, questions, or referrals from your community.

3 Collaborate with other facilitators

A third way to use your facilitation community to find new clients is to collaborate with other facilitators who have complementary skills, expertise, or networks. You can partner with other facilitators to co-facilitate sessions, co-create products, or co-host events that benefit both of your audiences and clients. By collaborating with other facilitators, you can expand your reach, offer more value, and learn from each other. You can also use your collaboration to cross-promote your services, exchange testimonials, or refer clients to each other.

4 Attend and host events

A fourth way to use your facilitation community to find new clients is to attend and host events that are relevant to your niche, industry, or interest. You can attend events, such as conferences, workshops, meetups, or webinars, to network with other facilitators and potential clients, learn from industry experts, and showcase your skills and personality. You can also host events, such as workshops, masterclasses, or roundtables, to share your knowledge and value, build your brand and reputation, and generate leads for your services. You can use platforms like Eventbrite, Meetup, or Zoom to organize and promote your events.

5 Ask for referrals and testimonials

A fifth way to use your facilitation community to find new clients is to ask for referrals and testimonials from your existing or past clients, colleagues, or contacts. Referrals and testimonials are powerful ways to build trust and credibility with new clients, as they show that you have delivered results and satisfied expectations for others. You can ask your clients, colleagues, or contacts to refer you to their network, write a testimonial for your website or social media, or join a case study or interview that showcases your work. You can also offer incentives, such as discounts, freebies, or commissions, to encourage referrals and testimonials.

6 Follow up and nurture relationships

A sixth way to use your facilitation community to find new clients is to follow up and nurture relationships with your contacts, leads, or prospects. You can use tools like email, social media, or phone to stay in touch, provide value, and build rapport with your potential clients. You can also use tools like CRM, surveys, or feedback forms to track and manage your interactions, measure satisfaction, and identify opportunities. By following up and nurturing relationships, you can increase your visibility, loyalty, and conversions among your facilitation community.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?