How do you use the VRIN framework to assess the sustainability of your competitive advantage?
Competitive advantage is the edge that your business has over your rivals in the market. It can be based on your products, services, processes, resources, or capabilities. But how do you know if your competitive advantage is sustainable, meaning that it can last for a long time and resist imitation or erosion by your competitors? One way to answer this question is to use the VRIN framework, a tool that helps you evaluate the value, rarity, inimitability, and non-substitutability of your competitive advantage. In this article, you will learn how to use the VRIN framework to assess the sustainability of your competitive advantage and identify areas for improvement.
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Giovanni Sisinna??Portfolio-Program-Project Management, Technological Innovation, Management Consulting, Generative AI, Artificial…
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Nandu SurendranManaging Director at B-Aegis Life Sciences & Research | Entrepreneur | Strategist | Exploring Advanced Biotherapeutics…
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Zeynep MercanACCA SBL Online Trainer | Sustainability Reporting and Assurance Trainer | Certified Accountant | Tax Manager