How do you use voice and visual search for SEM?

2 What is visual search?

Visual search is the ability to use a device, such as a smartphone, a tablet, or a computer, to take a picture of an object and get relevant information, such as product details, prices, reviews, or similar items. Visual search is also gaining traction as users look for inspiration, comparison, or discovery. According to a report by Gartner, 30% of online searches will be done without a screen by 2020.

3 How to optimize for voice search?

Optimizing for voice search requires an understanding of how users speak their queries and what kind of answers they expect. To do this, use natural language and conversational tone in your content and ads, as voice queries are usually longer and more specific than text queries. Additionally, optimize for local and mobile searches, as voice search is often used on the go. Utilizing schema markup and structured data can help search engines understand your content and provide rich snippets. Furthermore, creating FAQ pages and blog posts that answer common questions related to your products or services can be beneficial, as voice search users often ask questions starting with who, what, where, when, why, or how.

5 What are the benefits of voice and visual search for SEM?

Voice and visual search can offer several benefits for your SEM strategy, such as increasing your brand awareness and reach. Connecting with new and existing customers who use different devices and platforms to search for information, products, or services can be made easier with voice and visual search. Furthermore, it can improve user experience and engagement by providing faster, easier, and more personalized results. This can ultimately lead to higher conversion and retention rates due to the more relevant and compelling offers and recommendations delivered by voice and visual search.

6 What are the challenges of voice and visual search for SEM?

Voice and visual search can pose some challenges for your SEM strategy, such as adapting to changing user behavior and expectations. This includes adjusting keyword research, content creation, and ad optimization. It can also be difficult to measure and analyze performance and ROI, as voice and visual search can make it harder to track and attribute traffic, conversions, and revenue. Moreover, voice and visual search can increase competition in the search market, as users have more sources to choose from to find what they need.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?