How do you use video marketing and live streaming to showcase your conference highlights and testimonials?

1 Plan your video strategy

Before you start creating and distributing your videos, you need to have a clear goal and a plan for your video marketing campaign. What is the main message you want to convey? Who is your target audience? What are the best platforms and channels to reach them? How will you measure your results? Answering these questions will help you craft a video strategy that aligns with your conference objectives and budget.

2 Create engaging videos

The quality and content of your videos will determine how successful they are in capturing and retaining your audience's attention. You should strive to create videos that are relevant, informative, entertaining, and persuasive. Teaser videos can be used to generate interest and curiosity, as well as to drive traffic to your conference website or landing page. Testimonial videos featuring positive feedback from attendees, speakers, or sponsors can showcase the value and impact of your conference, and build trust and credibility. Highlight videos that showcase the best moments and key takeaways from your conference can be used to recap and reinforce your conference message, as well as encourage repeat or new attendance.

3 Use live streaming

Live streaming is an excellent way to create a sense of urgency and exclusivity for your conference. Broadcasting your conference sessions, interviews, Q&A, or behind-the-scenes footage to your online audience can help you expand your reach, increase engagement, and generate leads. You can attract more attendees who are unable to attend your conference in person, or who are interested in specific topics or speakers. Additionally, you can interact with your live viewers, answer their questions, solicit their feedback, and encourage them to share your stream with their networks. Furthermore, collecting contact information from your live viewers and following up with them after the event with relevant offers or invitations can be a great way to generate leads.

4 Optimize your videos

To maximize the reach and impact of your video marketing and live streaming, you need to optimize your videos for search engines, social media, and mobile devices. Keywords, hashtags, captions, transcripts, and the right format and length are all important for optimization. For instance, vertical videos are best for mobile devices, while horizontal videos are better for desktops. Additionally, shorter videos are more suitable for social media while longer videos are better for websites or landing pages. Including relevant keywords and hashtags in titles, descriptions, and tags will help rank your videos higher on search engines and social media platforms. Adding captions and transcripts will make your videos accessible to viewers who have hearing impairments, language barriers, or muted devices.

5 Distribute your videos

The final step of your video marketing and live streaming campaign is to distribute your videos to your target audience. You want to use a mix of platforms and channels, such as your website, blog, email, social media, YouTube, Vimeo, or other video hosting sites. You also want to use a mix of paid and organic methods, such as ads, sponsored posts, influencer marketing, or word-of-mouth. You want to distribute your videos at the right time and frequency, depending on your audience's preferences and behavior.