Last updated on 2024年7月30日

How do you use typography and layout to enhance your style frames?

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Style frames are key elements of motion design, as they help you communicate your vision, mood, and story to clients and collaborators. They are essentially snapshots of key moments in your animation, showing the composition, color, lighting, and motion of your graphics. But how do you use typography and layout to enhance your style frames and make them more appealing and effective? Here are some tips to consider.

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Vala Goftari

Motion Graphics Designer

1 Choose fonts that match your tone

Typography is not just about readability, but also about personality. The fonts you use in your style frames should reflect the tone and mood of your animation, as well as the brand identity and message of your project. For example, if you are creating a style frame for a fun and playful animation, you might want to use a font that is rounded, bold, and colorful. If you are creating a style frame for a serious and professional animation, you might want to use a font that is sleek, elegant, and neutral. You can also mix and match fonts to create contrast and hierarchy, but make sure they are compatible and harmonious.

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Vala Goftari

Motion Graphics Designer
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Pick fonts that reflect the mood and message of your project. Use playful fonts for fun animations and sleek fonts for serious ones. Mix fonts for contrast but ensure they are harmonious.

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2 Align text with visual elements

Layout is the arrangement of visual elements in your style frames, such as shapes, images, icons, and text. Layout helps you create balance, symmetry, and order in your composition, as well as guide the viewer's eye and attention. One way to improve your layout is to align your text with your visual elements, using grids, guides, and margins. This will help you create a consistent and coherent look across your style frames, as well as avoid clutter and confusion. You can also use alignment to create dynamic and interesting effects, such as diagonal, circular, or vertical text.

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Jonathon Garza

Motion Designer at Amazon
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There’s a few touch points I always lean on when things seem to get a bit messy, or I find myself questioning if my message is being lost in the design. 1. Falling back to common universal standards of text layout is okay ? Ex. Most people read left to right, keeping a more left/right justified approach isn’t boring, it’s natural. Your reader’s eyes will appreciate it. 2. If you can’t quite find the right visuals, or maybe you have too many visuals, color, weight and kerning are your friends. Sometimes a simple contrast of weights, or a simple two color difference in a copy line can be all the difference needed to tie together your visuals. 3. When coupled with visuals, keep your message short & sweet!

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Vala Goftari

Motion Graphics Designer
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Use grids and guides to align text with shapes, images, and icons. This creates a consistent and balanced look. Experiment with dynamic alignments for added interest.

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3 Use color and contrast to highlight text

Color and contrast are powerful tools to enhance your typography and layout in your style frames. They can help you create emphasis, mood, and meaning in your text, as well as make it stand out from the background and other elements. For example, you can use a bright or contrasting color to highlight a key word or phrase in your style frame, or to create a focal point or a call to action. You can also use a dark or light color to create a contrast between your text and your background, or to create a sense of depth and perspective.

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Vala Goftari

Motion Graphics Designer
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Employ bright or contrasting colors to emphasize key words or phrases. Create a focal point or call to action with color. Use dark or light colors for background contrast and depth.

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4 Adjust size and spacing to improve readability

Size and spacing are important aspects of typography and layout that affect the readability and legibility of your text in your style frames. They can also affect the impact and impression of your text, as well as the overall composition of your style frames. For example, you can use a large or small size to create a sense of scale, importance, or hierarchy in your text, or to fill or leave negative space in your style frame. You can also use spacing, such as kerning, leading, and tracking, to adjust the distance between letters, lines, and words, and to create a sense of rhythm, harmony, or tension in your text.

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Vala Goftari

Motion Graphics Designer
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Use size to establish hierarchy and importance in your text. Adjust spacing like kerning and leading for better readability and rhythm. Maintain a balance to avoid clutter.

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5 Experiment with effects and styles

Effects and styles are additional ways to enhance your typography and layout in your style frames. They can help you add texture, dimension, and motion to your text, as well as create a unique and distinctive look for your animation. For example, you can use effects such as shadows, glows, gradients, or strokes to create a sense of depth, light, or movement in your text, or to create a contrast or a connection with other elements. You can also use styles such as bold, italic, or underline to create emphasis, expression, or direction in your text, or to create a variation or a pattern in your style frame.

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Vala Goftari

Motion Graphics Designer
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Add depth and motion with shadows, glows, and gradients. Use bold, italic, and underline styles to emphasize text. Create unique looks and connections with other elements.

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6 Test and refine your style frames

The final tip to use typography and layout to enhance your style frames is to test and refine them. Testing and refining your style frames means checking them for clarity, consistency, and accuracy, as well as getting feedback from others. Testing and refining your style frames will help you identify and fix any issues or errors in your typography and layout, such as spelling, grammar, alignment, color, or size. It will also help you improve and polish your style frames, making them more appealing and effective for your animation.

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Vala Goftari

Motion Graphics Designer
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Check your frames for clarity and consistency. Get feedback and fix any issues. Refining ensures your style frames are polished and effective.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use typography and layout to enhance your style frames?

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1 Choose fonts that match your tone

2 Align text with visual elements

3 Use color and contrast to highlight text

4 Adjust size and spacing to improve readability

5 Experiment with effects and styles

6 Test and refine your style frames

7 Here’s what else to consider

Motion Design

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