Passive candidates are those who are not actively looking for a job, but may be open to new opportunities if approached correctly. They are often more qualified, experienced, and diverse than active candidates, but are more difficult to reach and engage. Talent pipeline management software can help source passive candidates by using AI and data analytics to identify and rank those who match your criteria and are likely to be interested in your company and roles. It can also create and distribute targeted and personalized ads, content, and messages to attract their attention. Additionally, it can help build and maintain relationships with personalized and automated communication, such as job alerts, newsletters, webinars, surveys, and invitations to events. It can also help schedule and automate follow-ups, reminders, and check-ins, and monitor and analyze candidates' responses, actions, and feedback. Furthermore, it can help track and measure engagement, behavior, and feedback, and identify when candidates are ready to move to the next stage of the hiring process. Finally, it can help create and send timely and tailored offers, such as salary, benefits, perks, and career development opportunities, as well as streamline and automate the hiring process.