How do you use SWOT analysis to evaluate your brand positioning and differentiation?
Competitive analysis is a vital step for any business that wants to stand out from the crowd and create a unique brand identity. By analyzing your competitors, you can identify their strengths and weaknesses, as well as the opportunities and threats they pose to your market position. One of the most popular and effective tools for conducting competitive analysis is SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, you will learn how to use SWOT analysis to evaluate your brand positioning and differentiation, and how to use the insights to improve your branding strategy.