How do you use storytelling and visual content to engage and inspire your library audience?

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As a library manager, you know the importance of attracting and retaining your audience. But how do you create compelling content that showcases your library's value and impact? How do you use storytelling and visual content to engage and inspire your library audience? In this article, you will learn some tips and best practices to enhance your library marketing and outreach efforts.

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Fernanda Costa

Especialista em Gest?o Estratégica da Informa??o e Bibliotecária, com habilidades em Organiza??o, Digitaliza??o e…
Cynthia Carigny

1 Define your goals and audience

Before you start creating any content, you need to have a clear idea of what you want to achieve and who you want to reach. What are your library's mission, vision, and values? What are the needs, interests, and preferences of your target audience? How do you want them to perceive and interact with your library? By defining your goals and audience, you can tailor your content to match their expectations and motivations.

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Cynthia Carigny
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à la Bibliothèque de la conservation, notre mission est de préserver, valoriser et rendre nos collections accessibles au plus grand nombre. Nous avons pour objectif d'élargir notre audience, en allant au-delà des chercheurs et conservateurs, pour attirer également les passionnés d’histoire, d’art, et des curieux. Nous souhaitons mieux faire conna?tre la richesse de nos ressources afin de favoriser les échanges autour de notre patrimoine et ainsi faire vivre nos fonds. Nous adaptons nos contenus aux besoins de notre public : des chercheurs en quête de ressources spécialisées, aux amateurs curieux d’explorer l’histoire et l’art à travers nos collections uniques.

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2 Craft your stories

Stories are powerful tools to connect with your audience on an emotional level. They can showcase your library's impact, highlight your services and programs, and demonstrate your relevance and value. To craft effective stories, you need to follow some basic principles: have a clear message, use a simple structure, include characters and conflicts, and evoke emotions and senses. You can use different formats and platforms to tell your stories, such as blog posts, podcasts, videos, newsletters, or social media.

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3 Use visual content

Visual content can complement and enhance your stories by capturing attention, conveying information, and creating impressions. You can use different types of visual content, such as images, graphics, infographics, charts, or videos, to illustrate your points, show data, or provide examples. However, you need to make sure that your visual content is relevant, clear, consistent, and accessible. You can use tools and resources, such as Canva, Piktochart, or Unsplash, to create and edit your visual content.

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4 Optimize your content

Once you have created your content, you need to optimize it for your audience and your platforms. You need to consider factors such as readability, keywords, metadata, tags, captions, and links. You also need to follow the best practices and guidelines of each platform, such as length, format, frequency, and tone. You can use tools and resources, such as Hemingway, Yoast, or Buffer, to optimize and manage your content.

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5 Measure and improve your content

Finally, you need to measure and improve your content based on your goals and audience feedback. You need to use metrics and indicators, such as views, clicks, shares, comments, or conversions, to evaluate your content performance and impact. You also need to use tools and resources, such as Google Analytics, SurveyMonkey, or Hootsuite, to collect and analyze your data. You can use the insights and results to adjust and improve your content strategy and tactics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fernanda Costa

Especialista em Gest?o Estratégica da Informa??o e Bibliotecária, com habilidades em Organiza??o, Digitaliza??o e Gest?o Eletr?nica de Documentos (GED), Gest?o de Bibliotecas Universitárias.
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Para revolucionar o engajamento e inspira??o no público de uma biblioteca universitária na área da saúde, é essencial adotar estratégias inovadoras que v?o além do convencional, mergulhando em experiências imersivas. Utilizamos o podcasts e webinars da IES com especialistas para otimizar o uso do acervo. A curadoria feita personaliza o conteúdo fortalecendo a conex?o da comunidade com a biblioteca, criando um ambiente dinamico que n?o apenas informa, mas verdadeiramente inspira e motiva os estudantes e profissionais da saúde a explorarem profundamente o universo do conhecimento disponível na biblioteca.

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How do you use storytelling and visual content to engage and inspire your library audience?

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1 Define your goals and audience

2 Craft your stories

3 Use visual content

4 Optimize your content

5 Measure and improve your content

6 Here’s what else to consider

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