How do you use SEO and social media to promote and distribute your product demo video?

1 Choose the right keywords

Keywords are the words and phrases that people use to search for information online. They are also the signals that tell search engines what your video is about and how relevant it is to a user's query. To choose the right keywords for your product demo video, you need to do some research and analysis. You can use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find out what keywords your target audience is using, how competitive they are, and how much traffic they can bring. You should aim for keywords that are specific, relevant, and have a high search volume and low competition.

2 Optimize your video title, description, and tags

Once you have your keywords, you need to use them strategically in your video title, description, and tags. These are the elements that appear on the search results page and influence the click-through rate of your video. Your video title should be catchy, clear, and include your main keyword. Your video description should be informative, concise, and include your main keyword and a few related ones. Your video tags should be relevant, accurate, and include your main keyword and some variations. You can also use tools like TubeBuddy or VidIQ to help you optimize your video metadata.

3 Create a video thumbnail and transcript

Another way to improve your video SEO is to create a custom thumbnail and a transcript. A thumbnail is the image that represents your video on the search results page and on social media platforms. It should be eye-catching, high-quality, and consistent with your brand and video content. A transcript is the text version of your video that includes the dialogue, narration, and sound effects. It helps search engines understand your video better and provides an alternative way for viewers to consume your content. You can create a thumbnail using tools like Canva or Snappa and a transcript using tools like Rev or Otter.

4 Share your video on social media platforms

Social media platforms are great channels to distribute your product demo video and increase its exposure and engagement. You can share your video on platforms like Facebook, Twitter, LinkedIn, Instagram, or Pinterest, depending on where your target audience is most active and receptive. You should also tailor your video format, length, and caption to each platform's best practices and algorithms. For example, you can upload a shorter version of your video on Twitter or Instagram Stories and direct viewers to the full version on your website or YouTube channel. You can also use hashtags, mentions, and calls to action to boost your video's visibility and interaction.

5 Encourage user-generated content and feedback

User-generated content (UGC) and feedback are valuable forms of social proof that can enhance your product demo video's credibility and appeal. UGC is any content created by your customers or fans that features or mentions your product, such as reviews, testimonials, or photos. Feedback is any comment or reaction that your viewers leave on your video, such as likes, shares, or questions. You can encourage UGC and feedback by asking your customers or fans to share their experiences with your product, inviting them to participate in contests or challenges, or responding to their comments and queries.

6 Measure and improve your video performance

The final step to promote and distribute your product demo video is to measure and improve its performance. You need to track and analyze the metrics that indicate how well your video is reaching, engaging, and converting your audience. Some of the key metrics are views, watch time, retention rate, click-through rate, bounce rate, conversions, and social shares. You can use tools like Google Analytics, YouTube Analytics, or Facebook Insights to monitor these metrics and identify the strengths and weaknesses of your video. You can also use tools like A/B testing, surveys, or feedback forms to test different variations of your video and optimize it for better results.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?