How do you use SEO to boost your online visibility?

I reverse engineer the process, and put myself in the shoes of prospects. I use strong keywords in and out of sequence throughout the copy, ensuring it flows and blends in nicely with the context. Lastly, I animate paragraphs to enhance reader experience. :)

How to Simplify Google's Choices for Better Ranking Canonicals are a common directive. They're like telling Google, "This is the main version of a page. However, Google can decide not to listen to this if it thinks there's a better choice. For example, if you have two similar pages, Page A and Page B, you can use a canonical tag on Page A to say it's the main one. But if Page B has better content, Google might ignore the directive and choose Page B as the main one. You should Simplify things for Google. The less Google has to make choices and decisions, the better your website's index will be. A refined index means Google can understand and rank your pages more effectively.

I start with Google and start broad. The website who is winning at the broad level likely wins on the targeted level. That means their website is littered with tons of keyword opportunities and best of all, they did all the hard work for you. You can extract their sitemap and parse out their URLs for keyword ideas. You can throw their sitemap into crawler like ScreamingFrog and parse out keyword ideas from their titles, header tags, and even content When you have a list of keywords, you can narrow it down from there.

Fast load times are key to providing a positive UX, and although some websites are slaves to their limited shared hosting plans, most websites could greatly benefit from Caching, CDN and code trimming.

There are two buckets to update and create here: - Existing content: content that is already on the website that has not been optimized for SEO - Net new content: content that is planned for the website that IS optimized For the existing content, you should start by pulling any existing keywords that they rank for via Google Search Console. The high-ranking keywords are easy targets that you can optimize existing pages for. If pages are not ranking for keywords, they should be rewritten to match what users are searching for. If it is a thought-leadership article, then it does not need updating. For net new pages, these are generally ready to publish based if there is an SEO to support the initiative.

Start with "Best..." content, and be brave to mention your competitors in order to land the top search traffic for typical searches like this. Use Google suggest to identify the most important keyword around you product e.g. hit spacebar before and after your service and product keyword to identify relevant searches that need addressing.

If you want Google to rank your website for your chosen keywords, you must prove to Google that your website is the most relevant site in the world to those keywords. Great, unique content is the best way to do that.

Valuable content is subjective because it falls into two categories. 1. What's valuable for users 2. What's valuable in the eyes of Google I'd argue that you need to focus on the user, but without organic distribution from Google, the content could fall flat. Google tends to rank wordy content with little depth before they rank a deep publication with actionable insights. Ultimately, you'd want to include elements of both. Give Google what it wants, but also include unique insights that is specific to solving the user issues.

If your website is to get noticed by Google as an authority, you must have relevant links from authority sites, in your niche and outside of your niche, that link to your website.

Link Popularity has come a long way since the J.C. Penney link farm scandal. These days, to receive preferential treatment from search engines, you'll need to produce rich content and find strategic partners to exchange links, just like we did back in the 90's.

First off, you can skip the whole "link building" process by straight out buying links from a vendor. Though there are LOTS of vendors, I suggest figuring out which links you need, then reaching out to vendors to see if they have access to that type of link. When you build links on your own via guestposting, you end up having to pay for that link anyways. There are also ABC link exchanges you can participate in. An ABC link exchange involves at least three websites: Website A links to Website B, Website B links to Website C, Website C links to Website A.

The quality and quantity of input usually determines the output of an SEO campaign. The ultimate goal of SEO is to build revenue, but matching revenue to SEO without multi-touch-attribution is pretty hard. Instead, measuring leading indicators like, content published, content quality (based on machine models and scores), link quality + quantity, and overall website technical experience will lead to better lagging indicators. Lagging indicators: Higher rankings, MQLs, SQLs, Conversions, and Sales