The SOW template should provide clear and concise information about your project. Begin by summarizing the project's background, purpose, scope, and expected benefits. Explain why you are the best fit for the project and how you will approach it. Next, state the specific and measurable goals that you and your client want to achieve with the project. Use SMART criteria to define your objectives. Afterwards, describe the tangible and intangible outputs that you will deliver to your client at the end of the project or at certain stages. This should include the format, quality, quantity, and specifications of each deliverable. Break down these deliverables into smaller tasks that you will perform to complete them. Set key dates and events that mark the progress and completion of the deliverables and tasks. Create a visual representation of the project timeline that shows the sequence and duration of these deliverables, tasks, and milestones. Calculate the total cost of the project, including labor, materials, equipment, travel, and overhead expenses. Specify how and when you will charge and receive payments from your client. Define the standards and expectations that you and your client will use to assess the quality of the deliverables and project outcome. Lastly, identify possible risks and uncertainties that might affect the project scope, budget, timeline, or quality. Include their probability, impact, and mitigation strategies in this section as well.