How do you use R&D to gain a competitive edge? ### END CODE I hope this helps! Happy learning?

I wholeheartedly agree with this point. An R&D strategy that aligns seamlessly with overarching business strategy is vital for sustainable growth and innovation. It should be intricately woven into competitive advantage and value proposition, reinforcing unique market position. Additionally, taking stock of available resources, capabilities, and constraints ensures a realistic and effective R&D approach. Lastly, setting clear performance metrics and evaluation methods is essential to track progress and continuously refine R&D efforts for optimal results.

I believe the best way to take R&D forward is through human design. It should revolve around the actual pain points of humans, their interactions and their experiences. It should be about improving their user experiences, while making it accessible and affordable.

R&D strategy comes from many inputs. 1. The business input. What does the business need? 2. The customer input? What does the marketplace need/want next? 3. Your product line? What is the next iteration of your product? 4. Quality. Are there quality demands on your products that demand changes? 5. Regulatory. Are there new or updated regulations requiring changes? These are just 5 of the strategies to keep in mind when putting together your R&D strategy. I always recommend keeping them separate to keep their goals and objectives clear and measurable.

Always start with your target consumer——understand what’s their unmet/unsaid needs. Develop product for consumer but not push what you developed to consumer.

Development is quality driven and either a direct modification of current business or growth into new areas. It starts with the known and seeks to add quantifiable improvement via iteration, extension, or repurposing. Research may seek a development pipeline but primarily creates knowledge. It is enabled by creative thought and its value is realised in how new information is applied. In this context, mapping and closing gaps in knowledge that impact on our goal is as important as the research work itself. Understanding where the problem is not establishes boundary conditions defining our expertise. The greater question is do we have the capacity to value the knowledge that we generate from research and to apply it to our benefit?

One of the most overlooked parts of market research is reviewing complaints as well as industry recalls. It can be a wealth of knowledge as well as give a glimpse into future regulatory and quality issues!

In my experience, having a good understanding on what is trending (and will be trending) on your industry is extremely important. It is also important to monitor your competitor’s’ landscape and identify their offerings, social media presence, and website traffic. Understanding how your clients interact with your products is also very important, as well as identifying what they need/like that you offer, but also potential gaps.

There is no substitute for talking with someone who knows. Do you want to become knowledgeable enough to innovate in a given market? Don't waste time scraping together hearsay. Prioritize funding for learning from the best in the business. Or, find yourself two years and $2 million down the road only to find out your business case was wrong.

I agree with Dr Carline Dias Alencar, however, I would like to add the study of products that may have failed or were not doing very well in the market. We do not need to make same mistake as others may have done. A comprehensive market view should be evaluated.

Sales is a New York minute. Marketing is 5 years of New York minutes. Most customers aren't sure of what they want; they have an idea. The marketer is there to quantify and break down that idea into tangible and feasible results. In the end, the customer gets not only a product, but a product they can't live w/o.

The fertile soil of innovation: the intersection of your abilities and another's needs. Find that space, and you won't have a problem generating or selecting ideas.

In my experience, establishing a good process around ideas intake, tracking, prioritization, and finally selection is very important. As you build a portfolio of ideas, managing the backlog of ideas, and making sure the data is good (relevant, complete, without duplicates, and with a comprehensive outline) is sometimes challenging but extremely important! Lastly, the most important component of ideation is to make sure you hear all relevant parties in a way that works best for them, that might mean surveying certain groups, while sending intake forma to others, or scheduling 1:1 or group brainstorming sessions.

In my experience the problem or the gap in market should be clearly defined, to get most appropriate ideas. The group invited should be diverse. Idea evaluation should also be done by a team comprising of diverse expertise to select & prioritise most beneficial ones.

I’m a big fan of the diverge-converge (brainstorm-affinitize) method for gathering, reviewing, and prioritizing ideas. It leverages both individual thinking and feedback loops to maximize the collective brainpower in the room.

Don’t forget to always have the external perspective in the discussions while people tends to focus on their own ideas. Not only avoid re-inventing the wheel again, but also bringing fresh ideas.

Make the main thing the main thing: systematic work. Don't get hung up on the formalities of iteration. Go to ChatGPT and ask for problem-solving techniques, and you get ten answers. Find one that suits the project at hand (no need to pigeonhole all projects into the same iterative approach) and don't get caught up in the nuances if your project doesn't exactly "fit" into the framework. Work smart. Start where the value is greatest and work your way systematically through a data-driven plan.

I feel that this stage is very important and has to be very fast. One should not try to be a perfectionist. A quick MVP should be prepared for testing and validation. A quick feedback helps the project to move faster. The MVP can be improved later as per feedback.

T?i ?? t?ng là m?t nhan viên k? thu?t c?a m?t c?ng ty l?n, t?i ???c giao nghiên c?u s?n ph?m m?i, ?ó là b??c ngo?t ?? t?i thành giám ??c R&D trong 1 n?m, s?n ph?m ra ??i r?t thành c?ng ??n t?n bay gi?, 17 n?m. t?i rút ra m?y y chính: - Yêu ngh?, yêu ??n quên ?i nh?ng thú vui, s? thích cá nhan và c? gia ?ình. - T? hào v? ngh? và s?n ph?m. - B?t ch??c y h?t s?n ph?m ?? có, sau ?ó bi?n thành c?a mình. - N?m r? th? tr??ng có ?? r?ng, sau và ??i th? nh? nào? - Ph?i h?n ??i th? ? cái khách hàng c?n và ph?i lu?n ?i tr??c ??i th? ? cái t?m nhìn. - Lu?n làm vi?c sáng t?o ?? sao cho vi?c s? d?ng s?n ph?m là ??n gi?n nh?t c?ng nh? hi?n ??i nh?t. C?m ?n các b?n ?? chú y ?? tin nh?n c?a t?i.

Often overlooked as a waste of time since there are always new projects to work on, conducting a post mortem (in the sense of the chess term) is one of the most important steps in any R&D project. Take time to reflect on the project and go back to collect pieces of information, knowledge, and know-how that would be lost if you, as the project leader, didn't summarize them. Share it with your team. Keep it in an easily accessible place. Six hours in the library (of previous experience) can save you six months in the lab on your next project.

I witnessed the launch of a groundbreaking product that initially received positive feedback. Over time, engagement and satisfaction declined. Rather than ignoring this trend, the managing team took it as a learning opportunity. Using data analysis, customer feedback, and collaboration with the R&D team, they identified the underlying issues. The result was a major product update that not only addressed the concerns but also introduced improvements and features aligned with evolving customer needs. The result was a significant resurgence in user engagement and loyalty. This experience reinforced the importance of a continuous learning and improvement mindset in R&D efforts, ensuring to stay at the forefront of the industry.

The value proportion of the new product offered to the user. Sometimes, we need to look at the most straightforward solution (sometimes, this may not look financially lucrative to organizations) Lastly, the world is speaking about Sustainability., to reduce carbon footprints.

People empowerment A perspective often overlooked is how R&D empowers people to express themselves. It is the very nature of Research to promote innovative thinking. If this element is deprived from humans then the added value of the human capital is lost.