How do you use promotion extensions to highlight your special offers and discounts?

Promotion extensions in online advertising are like virtual leaflets tucked under your advert, highlighting attractive deals. These extensions act as a strategic narrative tool, showcasing your offer while weaving a story around it. For example, if you run a bookshop, your extension might highlight a 'Weekend Reading Sale', creating a scenario in the customer's mind. The aim is to craft a narrative that aligns with the consumer's lifestyle or current needs, making the offer more than just a discount – it becomes a solution to their needs or an enhancement to their life. It's about making your promotion an integral part of the customer's story, not just an extra.

Promotion extensions are a powerful feature in online advertising that allows you to showcase special offers or discounts directly within your ad. They are additional snippets of information displayed beneath your ad text, providing a brief yet impactful way to communicate promotions. With the ability to include details like discount codes, percentages off, or specific promotions, these extensions enhance your ad's visibility and entice potential customers with compelling offers.

Promotion extensions are like little boosts for your ads! ??? They let you showcase special offers or discounts right in your search ads. ????? This means potential customers can see your promotions without even clicking on your ad! ???? It's a great way to grab attention and entice people to check out your business. ???? Plus, who doesn't love a good deal? ??????

Incorporating promotion extensions is a strategic move to capture attention and drive engagement. By prominently displaying your special offers, you create a sense of value for users, increasing the likelihood of click-throughs. This feature not only distinguishes your ad from competitors but also effectively communicates the incentives that make your product or service particularly appealing. In a competitive online landscape, promotion extensions act as a direct invitation for users to explore your offerings with added benefits.

In the old days, every promotion required new ad text. Result? Google Ads became labour intensive. Thankfully, Google invented Promotion Extensions to solve this problem - letting you highlight offers, discounts and limited time deals as they happen without changing 100s of ads via Ads Editor. Best practice advice: use it.

Using promotion extensions can ??boost your ad's visibility and attract more clicks! ????These extensions allow you to highlight special offers, discounts, or promotions directly in your ad, catching the viewer's eye and enticing them to click. ??? By showcasing your promotions upfront, you can increase the likelihood of driving traffic to your website or landing page and ultimately boost sales. ???? Plus, who doesn't love a good deal? ????

You can setup promotion extensions at account, campaign or adgroup level. For me, it makes sense to adopt a fewer, bigger, better approach so I set most of these up at account level for best results.

Click on Extensions: Look for the "Extensions" tab in your campaign settings and click on it. ?? Choose Promotion Extensions: Find the option for "Promotion Extensions" and select it. ??? Create New Promotion: Click on the "New Promotion" button to start creating your promotion extension. ?? Fill in Details: Enter the details of your promotion, including the promotion type, occasion, promotion details, and any necessary terms and conditions. ?? Set Dates and Times: Specify the start and end dates for your promotion to run. ? Save and Review: Once you're done, save your promotion extension and review it to ensure all details are correct. ? Good luck! ??

To optimise promotion extensions, think beyond standard discounts and deals. Focus on creating a narrative that complements your brand's story. For instance, if you're a fitness brand, your promotion could be more than a discount on products; it might be an invitation to a healthier lifestyle. Offer extensions like 'Join the Fitness Revolution' with a special starter kit discount. This does not only promote your product but also engages the customer in a larger story – your commitment to fitness and health. The extension becomes a bridge, connecting the customer's aspirations with your brand's mission, creating a more meaningful and compelling reason to click on your ad.

"To optimize promotion extensions, start by choosing the right promotion to highlight ??. Make sure your promotion is clear and enticing, using engaging language and appealing visuals if possible ???. Don't forget to set a compelling headline that grabs attention and encourages clicks ??. Regularly review and update your promotions to keep them fresh and relevant to your audience ??. And finally, analyze performance data to see what's working and make adjustments accordingly ??. Happy promoting! ??"

Measure promotion extensions by tracking: Click-Through Rates (CTR) Conversion Rates Revenue Generated Return on Investment (ROI) Performance Trends ??

Don't run too many promotions in a close period or you'll end up devaluing the brand. As a general rule, the more premium your product sits it in the market, the more you'll want to avoid price led discounts.