How do you use product photos to tell your brand story?

1 Choose a consistent style

The first step to use product photos to tell your brand story is to choose a consistent style that matches your brand identity. Your style should reflect your tone, mood, and message. For example, if your brand is playful and fun, you might use bright colors, quirky props, and humorous captions. If your brand is elegant and sophisticated, you might use minimalist backgrounds, sleek lighting, and refined fonts. Whatever style you choose, make sure it is coherent across all your product photos and other visual elements.

2 Highlight your unique features

The second step to use product photos to tell your brand story is to highlight your unique features that differentiate you from other brands. Your unique features could be your materials, design, functionality, quality, or social impact. For example, if your brand sells eco-friendly products, you might use product photos that show how your products are made from natural or recycled materials, or how they help reduce waste or carbon footprint. If your brand sells innovative products, you might use product photos that demonstrate how your products solve a problem, or how they offer a new or better experience.

3 Showcase your customer benefits

The third step to use product photos to tell your brand story is to showcase your customer benefits that align with your brand values and mission. Your customer benefits are the reasons why your customers should buy from you, and how your products improve their lives. For example, if your brand values comfort and wellness, you might use product photos that show how your products make your customers feel relaxed, happy, or healthy. If your brand mission is to empower women, you might use product photos that show how your products help your customers express their confidence, beauty, or individuality.

4 Use customer testimonials

The fourth step to use product photos to tell your brand story is to use customer testimonials that reinforce your brand credibility and authenticity. Customer testimonials are the feedback, reviews, or ratings that your customers give about your products and services. They can help you showcase your social proof, customer satisfaction, and customer loyalty. For example, you might use product photos that feature your customers wearing or using your products, along with their quotes, names, and locations. You might also use product photos that display your average rating, number of reviews, or awards.

5 Create a visual narrative

The fifth step to use product photos to tell your brand story is to create a visual narrative that engages your customers and invites them to join your brand community. A visual narrative is a series of product photos that tell a story about your brand, your products, or your customers. It can help you convey your brand personality, emotions, and values. For example, you might use product photos that show the behind-the-scenes of your brand, the journey of your products, or the lifestyle of your customers. You might also use product photos that show a problem and a solution, a before and after, or a cause and effect.

6 Optimize your product photos

The sixth and final step to use product photos to tell your brand story is to optimize your product photos for e-commerce platforms and channels. Optimizing your product photos means ensuring that they are high-quality, clear, and relevant. It also means following the best practices and guidelines of each platform and channel, such as the size, format, resolution, and alt text of your product photos. Optimizing your product photos can help you improve your SEO, visibility, and conversions. It can also help you avoid technical issues, errors, or penalties.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?