登录查看更多内容

How do you use a lean product canvas?

由人工智能和领英社区提供技术支持

A lean product canvas is a simple tool that helps you define and validate your product idea in a fast and agile way. It consists of nine blocks that cover the key aspects of your product, such as the problem, the solution, the value proposition, the target market, the channels, the revenue streams, the cost structure, the key metrics, and the unfair advantage. In this article, you will learn how to use a lean product canvas to create a clear and concise product vision and test your assumptions with real customers.

此文章中的业界达人

由社区从 11 条内容中精选。了解更多

1 Identify the problem

The first block of the lean product canvas is the problem. Here, you should list the top one to three problems that your product aims to solve for your customers. You should also identify who are your existing or potential competitors and how they are addressing these problems. To find out the most important and urgent problems, you should conduct customer interviews, surveys, or observations, and look for evidence of customer pain points, needs, and desires.

添加您的观点

Siddhartha Saladi, MBA, MS

Product @ Best Buy | Building Community @Theproductchannel 20k+ | Co-Host @Everything Product Podcast
举报内容
The emphasis on starting with the "problem" block on the lean product canvas is indeed crucial. Addressing real customer pain points is foundational to any successful product or service. However, one perspective to consider is the fluid nature of problems and customer needs. In a rapidly changing market or innovation-driven environment, what is considered a 'problem' today might not be one tomorrow. As such, using a lean product canvas should be an iterative process. Just like product features get updated, so should your understanding of the customer's problem. Regularly updating your lean product canvas can provide insights into evolving customer needs and help you pivot or iterate before spending resources on the wrong solution

已翻译

赞
Terry Adams

?????? | ?????? | ?????????? ?????????????? Strategy Development & Product Management Leader
举报内容
Starting with the problem people think their product solves is a good starting point, but be open to letting this change as you brainstorm. "How do I... " searches on YouTube or google are helpful to understand how people actually articulate their problems. or "I Can't.." ex. "How do I use ChatGPT without connecting to the internet, I can't use it at work."

已翻译

赞

2 Define the solution

The second block of the lean product canvas is the solution. Here, you should describe how your product will solve the problems that you identified in the previous block. You should also explain how your product will deliver value to your customers and differentiate from your competitors. To define the solution, you should use your creativity and intuition, but also validate your ideas with customer feedback and experiments. You should also prioritize the most critical features that constitute your minimum viable product (MVP).

添加您的观点

Siddhartha Saladi, MBA, MS

Product @ Best Buy | Building Community @Theproductchannel 20k+ | Co-Host @Everything Product Podcast
举报内容
The "solution" block is where your product comes to life, at least conceptually. While it's exciting to outline what your product will do, it's crucial to remember that the solution isn't just a set of features or technical specifications. It's a value delivery mechanism.

已翻译

赞

3 Craft the value proposition

The third block of the lean product canvas is the value proposition. Here, you should summarize the main benefits and outcomes that your product will provide to your customers. You should also communicate why your product is unique and superior to your competitors. To craft the value proposition, you should use a clear and compelling statement that answers the question: why should customers buy or use your product? You should also test your value proposition with customer interviews or landing pages.

添加您的观点

Siddhartha Saladi, MBA, MS

Product @ Best Buy | Building Community @Theproductchannel 20k+ | Co-Host @Everything Product Podcast
举报内容
The value proposition is not just a tagline or a feature list; it's a promise to your customers about the unique value your solution brings to their lives or businesses. Think of it as the intersection of your product's capabilities and your customers' needs, crafted in a way that makes it evident why they should choose your offering over others in the market.

已翻译

赞

4 Segment the target market

The fourth block of the lean product canvas is the target market. Here, you should define who are your ideal customers and what are their characteristics, behaviors, and preferences. You should also estimate the size and potential of your market and identify the segments or niches that you want to focus on. To segment the target market, you should use data and research to create customer personas or profiles that represent your target segments. You should also validate your market assumptions with customer surveys or experiments.

添加您的观点

Siddhartha Saladi, MBA, MS

Product @ Best Buy | Building Community @Theproductchannel 20k+ | Co-Host @Everything Product Podcast
举报内容
One perspective to consider is psychographics, which involves looking at lifestyle, attitudes, and psychological criteria. For instance, some of your customers might prioritize convenience and quick delivery, while others are driven by the depth and quality of features. Psychographics can help you tailor your marketing messages and product features to the unique drivers of different segments.

已翻译

赞
Terry Adams

?????? | ?????? | ?????????? ?????????????? Strategy Development & Product Management Leader
举报内容
I like to breakdown the lifecycle stages in the target market as well. If you are looking at technology early adopters, digital nomads or remote workers, you will treat the differently at different stages. Prospects, interested, active, evangelist, inactive and abandoned are good starts.

已翻译

赞

5 Choose the channels

The fifth block of the lean product canvas is the channels. Here, you should list the ways and methods that you will use to reach, acquire, and retain your customers. You should also consider how you will distribute, deliver, and support your product. To choose the channels, you should analyze your customer journey and touchpoints, and select the most effective and efficient channels for each stage. You should also measure and optimize your channel performance with key metrics and experiments.

添加您的观点

Siddhartha Saladi, MBA, MS

Product @ Best Buy | Building Community @Theproductchannel 20k+ | Co-Host @Everything Product Podcast
举报内容
Choosing the right channels is akin to putting your product or service directly on your potential customers' path. It’s more than just a list of places where your ads will appear; it’s a strategic element that could make or break the market's awareness and adoption of your offering. From a perspective of cost-effectiveness, not all channels are created equal. For startups and SMEs with a limited budget, it's important to identify "low-hanging fruit" channels that provide a good ROI

已翻译

赞
Terry Adams

?????? | ?????? | ?????????? ?????????????? Strategy Development & Product Management Leader
举报内容
Leveraging channels based on customer lifecycle and need. Distribution channels and the costs associated with them, and support channels and the costs associated them. ex. Distribution - Shopify, Github, Huggingface, App Stores ex. Support - Discord, YouTube, email, chat

已翻译

赞

6 Model the revenue streams

The sixth block of the lean product canvas is the revenue streams. Here, you should specify how you will generate income from your product and what are your pricing strategies and models. You should also estimate your revenue potential and growth rate. To model the revenue streams, you should understand your customer willingness to pay and value perception, and compare your pricing options with your competitors. You should also test and optimize your revenue streams with customer feedback and experiments.

添加您的观点

Santhosh Kumar Setty

Product Leader | AI | B2B SaaS
举报内容
Price elasticity studies can help understand how different pricing strategies might impact demand. Regularly reviewing competitor pricing and conducting willingness-to-pay surveys can refine revenue models.

已翻译

赞
Terry Adams

?????? | ?????? | ?????????? ?????????????? Strategy Development & Product Management Leader
举报内容
Make an actual excel or google sheet model that people start to get used to looking at for revenue stream models. How EXACTLY does it make money and what do people think it is worth. Creative brainstorming sessions often don't give this the attention it needs.

已翻译

赞

7 Calculate the cost structure

The seventh block of the lean product canvas is the cost structure. Here, you should identify the main expenses and investments that you will incur to create, deliver, and maintain your product. You should also estimate your cost breakdown and burn rate. To calculate the cost structure, you should analyze your product development and operation processes, and determine the fixed and variable costs for each activity. You should also monitor and control your costs with key metrics and experiments.

添加您的观点

Terry Adams

?????? | ?????? | ?????????? ?????????????? Strategy Development & Product Management Leader
举报内容
What is it going to actually cost to maintain? Make sure to look at different models of scalability post launch to make adjustments to the product, and to support the sales and maintenance. Supporting a product is one of the hardest tasks and can make or break its success. What is the cost per Evangelist is a good metric that never gets created or looked at.

已翻译

赞

8 Define the key metrics

The eighth block of the lean product canvas is the key metrics. Here, you should define the indicators and measures that you will use to track and evaluate your product performance and progress. You should also set your goals and targets for each metric. To define the key metrics, you should focus on the most relevant and actionable metrics for your product stage and strategy, such as acquisition, activation, retention, revenue, or referral. You should also collect and analyze your data with tools and methods.

添加您的观点

9 Claim the unfair advantage

The ninth and final block of the lean product canvas is the unfair advantage. Here, you should state what makes your product or company hard to copy or replicate by your competitors. You should also explain how you will sustain and leverage your advantage over time. To claim the unfair advantage, you should identify your unique strengths and assets, such as your team, your network, your brand, your patents, or your data. You should also protect and enhance your advantage with strategies and actions.

添加您的观点

10 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Product Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you use a lean product canvas?

1

2

3

4

5

6

7

8

9

10

1 Identify the problem

2 Define the solution

3 Craft the value proposition

4 Segment the target market

5 Choose the channels

6 Model the revenue streams

7 Calculate the cost structure

8 Define the key metrics

9 Claim the unfair advantage

10 Here’s what else to consider

Product Management

给文章评分

感谢您的反馈

更多Product Management相关文章

更多相关阅读内容

How do you use a lean product canvas?

1

2

3

4

5

6

7

8

9

10

1 Identify the problem

2 Define the solution

3 Craft the value proposition

4 Segment the target market

5 Choose the channels

6 Model the revenue streams

7 Calculate the cost structure

8 Define the key metrics

9 Claim the unfair advantage

10 Here’s what else to consider

Product Management

给文章评分

感谢您的反馈

查看其他技能