How do you use keywords and metrics in your career summary to boost your SEO?

1 Use relevant keywords

Keywords are the words and phrases that people use to search for information, products, or services online. They are also the words and phrases that search engines use to match and rank web pages according to their relevance and quality. To use keywords effectively in your career summary, you need to research and identify the most relevant and specific keywords for your industry, niche, role, and target audience. You can use tools like Google Trends, Google Keyword Planner, or SEMrush to find and analyze keywords related to your field and goals. Once you have a list of keywords, you need to use them strategically and naturally in your career summary, without overloading or stuffing them. You can use keywords in your job titles, skills, achievements, and value proposition, as well as in the meta tags and URLs of your online profiles and portfolios.

3 Use clear and concise language

Language is the medium and the message of your career summary. It can also affect your SEO by influencing how search engines and human readers perceive and evaluate your web content. To use language effectively in your career summary, you need to use clear and concise language that communicates your skills, achievements, and goals in a compelling and engaging way. You need to avoid jargon, slang, acronyms, abbreviations, errors, and filler words that can confuse or distract your audience or lower your credibility. You also need to use active voice, action verbs, and positive tone that convey your confidence, enthusiasm, and professionalism. You can also use formatting tools like headings, bullet points, bold, italic, and underline to emphasize and organize your key points and keywords.

5 Use feedback and testing

Feedback and testing are the methods and the measures of your career summary. They can also improve your SEO by helping you evaluate and optimize your web content. To use feedback and testing effectively in your career summary, you need to seek and apply feedback from trusted sources, such as mentors, peers, coaches, or experts, who can give you constructive and honest advice on how to improve your career summary. You also need to test and monitor your career summary using tools like Google Analytics, Google Search Console, or Moz to measure and analyze your web traffic, ranking, conversions, and other SEO metrics. You can also use A/B testing, or split testing, to compare and contrast different versions of your career summary to see which one performs better.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?