How do you use keyword research tools to target different markets and languages?

2 Choose the right keyword research tools

When selecting a keyword research tool, you should consider features such as the ability to filter by country, language, or region; analyze the search volume, competition, and trends of your keywords; generate keyword ideas; and export or integrate your keyword data. Popular tools that offer these features include Google Keyword Planner, SEMrush, and Ahrefs. Google Keyword Planner is a free tool that allows you to find keywords based on your product, service, or website. SEMrush is a paid tool that enables you to find keywords based on your domain, competitor, or topic. Ahrefs is also a paid tool that allows you to find keywords based on your domain, competitor, or keyword. With all of these tools, you can see the estimated monthly searches, competition, bid ranges, search volume, difficulty, trend, clicks, and SERP features for your target market and language. Additionally, they can be used to conduct a comprehensive SEO audit; track rankings; monitor competitors; analyze backlinks; perform a site audit; and research content opportunities.

3 Conduct a thorough keyword research

Once you have chosen the right keyword research tools, you need to conduct a thorough keyword research for your target market and language. This involves starting with your seed keywords, which are the main keywords that describe your product, service, or niche. You can use tools like AnswerThePublic or AlsoAsked to find related keywords, synonyms, variations, long-tail keywords, and questions based on user intent and queries. Additionally, you should analyze the search volume, competition, difficulty, and trends of your keywords in your target market and language. Finally, prioritize your keywords based on your keyword metrics and business goals to select the ones that you want to target in your content. You can use tools like Google Sheets or Excel to organize them into categories, subcategories, and topics.

4 Optimize your content for multilingual SEO

Once you have selected your keywords, you need to optimize your content for multilingual SEO. This requires creating high-quality, relevant, and engaging content that uses your keywords naturally and strategically. To do this, use a separate URL for each language or market; this helps search engines understand and index your content correctly. You can use subdomains, subdirectories, or ccTLDs (country code top-level domains) to structure your URLs. Additionally, you should use hreflang tags; these are HTML tags that tell search engines which language or market your content is intended for. Furthermore, don't just translate your content word-for-word from one language to another; you need to use local keywords and content that match the preferences of your target audience. You can use tools like Google Trends, Google Search Console, or Google Analytics to see which keywords and content perform well in your target market and language. Finally, optimize local SEO elements such as title tags, meta descriptions, headings, images, videos, links, and schema markup for your target keywords, market, and language. Make sure these elements are relevant, descriptive, and engaging.

5 Monitor and measure your results

The last step in using keyword research tools to target different markets and languages is to monitor and measure your results. You need to track your rankings, traffic, conversions, and other key performance indicators (KPIs) for your target keywords, market, and language. You also need to analyze your data, identify your strengths and weaknesses, and make adjustments as needed. You can use tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to monitor and measure your results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?