How do you use keyword research tools to refresh your old content?

1 Why refresh your old content with keywords?

Refreshing your old content with keywords is a smart way to improve your SEO without creating new content from scratch. Keywords are the words and phrases that people use to search for information online, and by using the right ones in your old content, you can match the intent and expectations of your target audience and increase your chances of being found. Additionally, refreshing your old content with keywords can optimize it for voice search and natural language queries, address new topics and trends relevant to your niche, avoid keyword cannibalization and duplication issues, enhance content quality and authority, and drive more organic traffic and conversions to your website.

2 How to use keyword research tools to refresh your old content?

Keyword research tools are online platforms that can help you discover, analyze, and compare keywords for your content. There are a variety of keyword research tools available, such as Google Keyword Planner, SEMrush, Ahrefs, Moz, and Ubersuggest. Each tool offers its own features and benefits, but they all share some common steps to help you refresh your old content with keywords. To begin, you should identify your old content that needs updating using tools like Google Analytics, Google Search Console, or Screaming Frog. Then analyze the current keywords of your old content with tools like Google Keyword Planner, SEMrush, or Ahrefs. After that, research new keywords for your old content using tools like Ubersuggest, Moz, or AnswerThePublic. You should also look at the keywords that your competitors are using for similar content and see how you can differentiate yourself. Once you have done this step you can select the best keywords for your old content with tools like SEMrush, Ahrefs, or Moz. Then update your old content with the new keywords using tools like Yoast SEO, Hemingway, or Grammarly to optimize it for readability and clarity. Finally make sure to update your title, meta description, headings, images and links with the new keywords and ensure they are consistent and natural.

3 How to measure the impact of refreshing your old content with keywords?

Refreshing your old content with keywords is an essential part of boosting your SEO and growing your online presence. This is not a one-time task, however, as you need to monitor and measure the impact of your updates. To do this, you can use tools like Google Analytics, Google Search Console, or SEMrush to track organic traffic, rankings, bounce rate, and conversions. You want to see an increase in organic traffic, rankings, and conversions, as well as a decrease in bounce rate after refreshing your old content with keywords. This indicates that your content is engaging, relevant, persuasive, and valuable. With this strategy, you can turn your old content into a powerful asset for your website and business.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?