How do you use heat maps to find user pain points?

Most products do offer Heatmaps. But very few offer clickmaps - to know how many clicks each element on the page received, click areas -to compare clicks between two zones on the webpage and scrollmaps -to understand navigation issues. Simply looking at Heatmaps alone maynot always suffice. So choose a product that offers all these capabilities. Knowing what's happening on dynamic elements on the website is also a major advantage. For example if you observed that you're getting enough clicks on your lead forms, but not enough conversions, you would want to take a look at Heatmaps of the form. VWO Insights is one such tool that offers all of these capabilities.

Setting up a heatmap for your webpage is important if you want to analyze the heatmap data. I have experienced many times that people missed that, and I also did in the beginning. What I have done is add a task to my to-do list: once the page goes live, setting up the heatmap. So I never forget that. Also, I created another three tasks for the dates when I needed to analyze the data. I created reminders for 3 days, one week, and two weeks. We are not creating just one page; if we are working in a multinational company, there are works coming in every day, so there is a chance that we might miss analyzing the data. Therefore, setting up reminders for that is crucial.

Configuring your heatmap is the key to extracting valuable insights. By customizing sensitivity and update frequency, you can focus the analysis on specific areas of interest. For instance, adjusting the map to highlight interactions on crucial buttons may reveal engagement patterns. Additionally, smart segmentation by devices or specific demographic groups provides a deeper understanding of user behavior. Maximize the power of the heatmap by tailoring it to your audience's nuances and your product goals, providing a detailed view of problem points for effective optimization.

Analyzing heatmap data is one of my favorite analyses after a page goes live because it helps me improve the page based on user behavior. If people are clicking on things that aren't clickable, it can confuse them, or we may not be providing the information they require. For example, on one page, I added a small bio about the speaker because, in the heatmap, users clicked on the speaker image and the name to check for more details. Similarly, if users are not scrolling past a certain point on your page, information on the page makes them bored or distracted. If I notice this situation, I change the order of the sections so they might not miss important information that we want them to read etc.

A la hora de analizar mapas de calor encontraremos información relevante como puntos ciegos, "attention drivers" en nuestro dise?o, preponderancia de los objetos visuales y la jerarquía de información real, más allá de la dise?ada. Necesitamos contrastar que la intención del dise?o se traduce fehacientemente en las zonas donde el usuario más interactúa o invierte más tiempo de su sesión.