How do you use feedback and testimonials from past events to improve your portfolio?

1 Ask for feedback

The first step is to ask for feedback from your attendees, speakers, sponsors, and vendors after each event. You can use surveys, interviews, or online platforms to gather their opinions, ratings, and suggestions. Try to ask specific and relevant questions that relate to your goals, performance, and impact. For example, you can ask about the quality of the content, the delivery, the venue, the catering, the communication, and the overall satisfaction.

2 Analyze feedback

The next step is to analyze the feedback you receive and identify the strengths and weaknesses of your event planning. You can use tools like spreadsheets, charts, or software to organize and visualize the data. Look for patterns, trends, and gaps that can help you understand what worked well and what needs improvement. For example, you can compare the feedback from different groups, events, or categories to see how you met their expectations and needs.

3 Use feedback

The final step is to use the feedback to improve your event planning skills and portfolio. You can use the feedback to set goals, plan actions, and measure results for your future events. You can also use the feedback to highlight your achievements, showcase your value, and demonstrate your professionalism in your portfolio. For example, you can use quotes, testimonials, ratings, or statistics to illustrate your success stories, case studies, or references.

4 Collect testimonials

Testimonials are powerful forms of feedback that can boost your credibility and reputation as an event planner. They are positive statements or reviews from your clients, attendees, or partners that endorse your skills, services, or products. To collect testimonials, you can ask for permission to use the feedback you already gathered, or you can request them directly from your satisfied customers or collaborators. You can also encourage them to leave reviews on your website, social media, or online platforms.

5 Select testimonials

Not all testimonials are equally effective. You need to select the ones that are relevant, specific, and authentic for your portfolio. You can use criteria like the source, the content, the tone, and the length of the testimonials to choose the ones that best represent your event planning skills and value proposition. For example, you can select testimonials from reputable or influential people, that highlight your unique features or benefits, that use emotional or descriptive language, and that are concise and clear.

6 Display testimonials

The last step is to display the testimonials in a way that attracts attention and builds trust in your portfolio. You can use different formats, media, and locations to showcase the testimonials. For example, you can use text, images, videos, or audio to present the testimonials. You can also use design elements like colors, fonts, or icons to emphasize the testimonials. You can place the testimonials on your homepage, about page, service page, or testimonial page of your portfolio.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?