How do you use event entertainment and speakers to get leads?

1 Identify your objectives and audience

Before you book any entertainment or speaker, you need to define what you want to achieve from your event and who you want to attract. Do you want to educate, inspire, or entertain your audience? Do you want to generate leads for a specific product, service, or niche? Do you want to position yourself as an authority, a partner, or a friend? Knowing your objectives and audience will help you narrow down your options and find the best fit for your event.

2 Choose entertainment and speakers that match your brand and theme

Your entertainment and speakers should reflect your brand personality, values, and tone. They should also align with your event theme, format, and budget. For example, if you are hosting a professional conference, you might want to hire a keynote speaker who is an expert in your industry, a comedian who can lighten the mood, or a musician who can create a relaxing atmosphere. If you are hosting a casual workshop, you might want to hire a magician who can surprise your audience, a storyteller who can share relevant anecdotes, or a game show host who can facilitate interactive activities.

3 Create opportunities for interaction and engagement

Your entertainment and speakers should not only entertain your audience, but also engage them. You want to create opportunities for interaction and dialogue, both during and after the event. For example, you can ask your entertainment or speaker to invite questions, feedback, or participation from the audience, or to offer a Q&A session, a meet and greet, or a giveaway. You can also use social media, polls, surveys, or quizzes to encourage your audience to share their opinions, experiences, or contact details.

4 Follow up with your leads and nurture them

Your entertainment and speakers can help you generate leads, but you still need to follow up with them and nurture them. You need to collect their information, either through registration, opt-in forms, or business cards, and contact them within 24 hours of the event. You need to thank them for attending, remind them of the value they received, and offer them something more, such as a free consultation, a trial, or a discount. You need to keep in touch with them until they are ready to buy from you or refer you to others.

5 Measure your results and improve your strategy

Your entertainment and speakers can also help you measure your results and improve your strategy. You can use metrics such as attendance, feedback, leads, conversions, referrals, or revenue to evaluate the effectiveness of your entertainment and speakers. You can also ask them for their insights, testimonials, or referrals. You can use this data to optimize your future events and make them more successful.

Using event entertainment and speakers to get leads is a smart and creative way to stand out from the crowd and connect with your audience. By following these tips, you can create memorable events that generate more leads and grow your business.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?