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How do you use digital tools to enhance your community organizing efforts?

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Community organizing is the process of bringing people together around a common cause, vision, or goal. It involves building relationships, identifying issues, developing strategies, and taking action. But how do you use digital tools to enhance your community organizing efforts? In this article, we will explore some of the ways that technology can help you communicate, mobilize, and empower your community.

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1 Digital communication

One of the most basic and essential digital tools for community organizing is communication. Whether you use email, text, phone, social media, or web platforms, you need to communicate effectively with your community members, allies, and targets. Digital communication can help you share information, updates, stories, and calls to action. It can also help you solicit feedback, input, and ideas from your community. However, digital communication also has some challenges, such as privacy, security, accessibility, and engagement. You need to choose the right tools and platforms for your audience, purpose, and context. You also need to follow some best practices, such as being clear, concise, respectful, and responsive.

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Alexis P. Harbour

J.D. Candidate at Indiana University Maurer School of Law 2026 ? ICLEO Fellow ? CCD J.D. Fellow ? Bradley Fellow
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Is language and culture to be considered in accessibility? Both can be a barrier if an issue is not yet part of a target cultures ethos even if it directly affects them.

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2 Digital mobilization

Another way to use digital tools for community organizing is mobilization. Mobilization is the process of getting people to participate in your actions, events, or campaigns. Digital tools can help you reach a wider and more diverse audience, create urgency and excitement, and track and measure your impact. For example, you can use online petitions, surveys, forms, or polls to gather support and data. You can use event platforms, calendars, or reminders to invite and confirm attendance. You can use social media, hashtags, or livestreams to amplify your message and visibility. You can also use analytics, reports, or feedback tools to evaluate your outcomes and learn from your experiences.

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Tim Nafziger

Partner at Congruity Works
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When you use digital tools strategically, you can figure out when it makes sense to take the time to call someone or even schedule a conversation over coffee. Long term mobilization builds the community capacity. The key to sustainable mobilization is taking the time to identify the steps you are inviting people into as they engage more deeply from the first time they hear about your work through making a donation all the way to becoming a leader.

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3 Digital empowerment

A third way to use digital tools for community organizing is empowerment. Empowerment is the process of increasing the capacity and agency of your community members. Digital tools can help you provide education, training, and resources to your community. They can also help you foster collaboration, creativity, and leadership among your community. For example, you can use online courses, webinars, or podcasts to teach new skills or knowledge. You can use online platforms, forums, or chats to facilitate discussion and dialogue. You can use digital storytelling, media, or art to express your values and vision. You can also use online tools, templates, or guides to help your community members plan and execute their own actions.

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4 Digital innovation

A final way to use digital tools for community organizing is innovation. Innovation is the process of creating new or improved solutions to your problems or opportunities. Digital tools can help you generate ideas, test assumptions, and prototype solutions. They can also help you adapt to changing situations, needs, or trends. For example, you can use online brainstorming, mind mapping, or voting tools to generate and prioritize ideas. You can use online experiments, surveys, or interviews to test and validate your assumptions. You can use online design, coding, or prototyping tools to create and refine your solutions. You can also use online monitoring, feedback, or learning tools to improve and iterate your solutions.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use digital tools to enhance your community organizing efforts?

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3

4

5

1 Digital communication

2 Digital mobilization

3 Digital empowerment

4 Digital innovation

5 Here’s what else to consider

Community Organizing

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How do you use digital tools to enhance your community organizing efforts?

1

2

3

4

5

1 Digital communication

2 Digital mobilization

3 Digital empowerment

4 Digital innovation

5 Here’s what else to consider

Community Organizing

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