How do you use demo tools and platforms to enhance your presentation and interaction with your prospects?

1 Choose a reliable and user-friendly platform

The first step is to select a platform that allows you to share your screen, audio, and video with your prospects without any technical glitches or delays. You want to avoid any distractions or frustrations that might ruin your demo flow or your rapport with your audience. Some of the popular options are Zoom, Google Meet, Webex, and GoToMeeting. Make sure you test your platform before your demo and have a backup plan in case of any issues. Also, choose a platform that is easy for your prospects to join and use, without requiring any downloads, registrations, or passwords.

2 Use interactive features to engage your audience

The second step is to leverage the interactive features of your platform to engage your audience and make them feel part of the conversation. For example, you can use polls, surveys, quizzes, or games to gather feedback, opinions, or preferences from your prospects. You can also use chat, Q&A, or annotation tools to encourage questions, comments, or input from your audience. These features can help you gauge the interest, understanding, and pain points of your prospects, as well as customize your demo to their needs and goals.

3 Incorporate visuals and multimedia to illustrate your value proposition

The third step is to incorporate visuals and multimedia elements to illustrate your value proposition and make your demo more appealing and memorable. For example, you can use images, videos, animations, or infographics to show how your solution works, what benefits it provides, or how it compares to other options. You can also use testimonials, case studies, or success stories to demonstrate social proof and credibility. These elements can help you capture the attention, emotion, and imagination of your prospects, as well as reinforce your key messages and differentiators.

4 Use a demo script to structure and guide your presentation

The fourth step is to use a demo script to structure and guide your presentation and ensure you cover all the important points and features. A demo script is a document that outlines the objectives, agenda, questions, transitions, and closing of your demo. It helps you plan your demo flow, align your demo with your sales process, and anticipate any objections or challenges. A demo script is not meant to be read word for word, but rather to serve as a reference and a reminder of what to say and do during your demo.

5 Use a demo tool to create and manage your demo environment

The fifth step is to use a demo tool to create and manage your demo environment and ensure you deliver a smooth and realistic experience for your prospects. A demo tool is a software that allows you to create, edit, and run demos without using your live product or data. It helps you avoid any technical errors, security risks, or irrelevant details that might compromise your demo quality or credibility. Some of the popular options are Demostack, Appcues, Waldo, and Prezly. With a demo tool, you can customize your demo to your prospects' use cases, scenarios, and personas, as well as track and measure your demo performance and feedback.

6 Use a follow-up tool to nurture and convert your prospects

The sixth and final step is to use a follow-up tool to nurture and convert your prospects after your demo and keep them engaged and interested in your solution. A follow-up tool is a software that allows you to send personalized and timely messages, reminders, and resources to your prospects via email, SMS, or social media. It helps you maintain communication, build trust, and provide value to your prospects until they are ready to buy. Some of the popular options are HubSpot, Mailchimp, Outreach, and Lemlist. With a follow-up tool, you can reinforce your value proposition, address any concerns or questions, and move your prospects along the sales funnel.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?