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How do you use data or testimonials to support your message and build trust in your follow up email?

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You just had a productive meeting or call with a potential client, partner, or investor. You want to follow up with them and keep the conversation going, but you don't want to sound pushy or desperate. How do you write a follow up email that is professional, polite, and persuasive? In this article, we'll show you how to use data or testimonials to support your message and build trust in your follow up email.

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Behdad Jamshidi - P.Eng.

I help you find vetted marketing agencies and experts. ?? 914+ vetted marketing partners | ??Ex Engineer.
Greg Howard

VP Marketing, ConductorOne

1 Why use data or testimonials?

Data and testimonials are powerful tools to back up your claims and show your value. They can help you demonstrate your expertise, credibility, and results. They can also address any objections or concerns that your recipient might have. By using data or testimonials, you can make your follow up email more convincing and memorable.

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Greg Howard

VP Marketing, ConductorOne
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In today's market, buyers don't trust vendors: they trust peers. If you can find a testimonial from a buyer who looks and sounds like your target customer, you can accelerate trust and engagement 10x versus just writing a bunch of content without third party validation. The higher the buyer (e.g. VP, executive), the more they listen to their peers -- and tune out everything else.

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2 How to choose the right data or testimonials?

When selecting data or testimonials for your follow up email, it is important to choose ones that are relevant, specific, and recent. Make sure they are from credible sources and that you have permission to use them. Consider using data or testimonials that match the recipient's goals, needs, or challenges, or those that highlight your unique selling proposition or competitive advantage. Additionally, opt for quantifiable and verifiable data or testimonials that are fresh and updated. This will ensure that the data or testimonials reflect your current performance and reputation.

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Behdad Jamshidi - P.Eng.

I help you find vetted marketing agencies and experts. ?? 914+ vetted marketing partners | ??Ex Engineer.
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They key here is to make sure you understand your customer. When on discovery calls focus on their business and what matters to them. Seek to understand and not seek to solve initially. When you understand what matters to your customer, then you can use testimonials and other data points, to show them you've solved their unique challenges before!

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3 How to present the data or testimonials?

In order to present data or testimonials in a clear and compelling way, you should craft a catchy subject line that hints at the content, as well as a friendly and personalized opening. The main body should state your purpose, summarize your main points, and showcase the data or testimonials. Additionally, use a strong and action-oriented closing that invites your recipient to take the next step. To make the data or testimonials stand out and easy to read, use formatting and visuals such as bullet points, bold text, charts, graphs, logos, or screenshots.

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4 How to follow up on the data or testimonials?

Sending a follow up email with data or testimonials is not enough. To ensure that your recipient has received, read, and responded to it, you should follow up on the follow up email and keep the conversation alive. To help you do this, consider sending a reminder email if you don't hear back within a reasonable time frame. Use a polite and friendly tone and restate your main points and call to action. Additionally, if you receive a positive response from your recipient, send a thank you email to confirm the details and express your gratitude. Finally, if you want to keep the relationship warm and add more value, send a value-added email with new data or testimonials, relevant news or insights, or helpful tips or resources.

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5 How to avoid common mistakes?

When writing a follow up email with data or testimonials, you should take care to avoid some common mistakes that could prevent you from achieving a positive outcome. Personalize your message and refer to specific details from your meeting or call. Keep the email concise and use clear, direct language. Be sure to state your purpose and expectations clearly, with a clear call to action. Use a positive, respectful tone and focus on the benefits and value of your solution. Avoid negative or aggressive language that puts pressure or guilt on your recipient.

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How do you use data or testimonials to support your message and build trust in your follow up email?

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1 Why use data or testimonials?

2 How to choose the right data or testimonials?

3 How to present the data or testimonials?

4 How to follow up on the data or testimonials?

5 How to avoid common mistakes?

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