How do you use data in PR writing?

1 Choose relevant data

The first step is to select data that is relevant to your goal, your audience, and your topic. You don't want to overwhelm or confuse your readers with too much or too irrelevant data. Instead, you want to use data that supports your main point, answers a question, or provides a solution. For example, if you are writing a pitch for a new product, you might use data that shows the market demand, the customer pain points, or the competitive advantage of your product.

2 Cite credible sources

The second step is to cite credible sources for your data. You want to show your readers that you have done your research and that you are not making up or manipulating data. You also want to avoid plagiarism and copyright issues. Therefore, you should always cite the original source of your data, whether it is a report, a survey, a study, or a website. You should also use reputable and reliable sources, such as academic journals, government agencies, or industry associations.

3 Present data clearly

The third step is to present data clearly and visually. You want to make your data easy to understand and digest for your readers. You can use different formats and tools to present data, such as charts, graphs, tables, or infographics. You should also use clear and concise language to explain your data, such as numbers, percentages, comparisons, or trends. You should avoid jargon, technical terms, or complex calculations that might confuse or bore your readers.

4 Tell a story with data

The fourth step is to tell a story with data. You want to use data to create a narrative that connects with your readers and persuades them to take action. You can use data to create a hook, a problem, a solution, or a call to action. You can also use data to appeal to your readers' emotions, values, or interests. For example, you can use data to show how your product or service can improve your readers' lives, solve their challenges, or satisfy their needs.

6 Learn and update data

The sixth step is to learn and update data. You want to use data to keep your PR writing relevant and current. You should always be on the lookout for new and updated data that can enhance your PR writing. You should also be aware of the limitations and challenges of data, such as bias, accuracy, or validity. You should always verify and cross-check your data before using it. You should also be ready to revise and update your data as needed.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?