How do you use data and evidence to support your negotiation position and persuade the broker?

1 Identify your objectives and priorities

Before you start negotiating with brokers, you need to have a clear idea of what you want to achieve and what you are willing to compromise on. You should also have a realistic range of acceptable outcomes and a walk-away point. Having a clear set of objectives and priorities will help you focus on the most important issues and avoid getting distracted by minor details. It will also help you communicate your expectations and needs to the broker in a clear and confident way.

2 Research the market and the broker

One of the best ways to use data and evidence to support your negotiation position is to research the market and the broker thoroughly. You should gather as much information as possible about the current market conditions, the average prices, the demand and supply, the trends and forecasts, and the competitors. You should also research the broker's background, reputation, experience, credentials, and previous deals. This will help you understand the broker's perspective, interests, goals, and motivations. It will also help you identify their strengths and weaknesses, their negotiation style, and their possible objections and concerns.

3 Prepare your data and evidence

Once you have done your research, you need to prepare your data and evidence in a way that is relevant, credible, and persuasive. You should select the most relevant data and evidence that support your objectives and priorities, and that address the broker's interests and goals. You should also make sure that your data and evidence are credible and verifiable, and that you can back them up with sources, references, or testimonials. You should also present your data and evidence in a persuasive way, using charts, graphs, tables, or visuals that highlight your key points and show the benefits of your offer.

4 Use your data and evidence strategically

When you are negotiating with brokers, you need to use your data and evidence strategically to support your arguments, counter the broker's arguments, and persuade the broker to agree with you. You should use your data and evidence to justify your offer, to show the value and the benefits of your offer, to demonstrate your credibility and authority, and to create urgency and scarcity. You should also use your data and evidence to challenge the broker's assumptions, to refute their claims, to expose their flaws or gaps, and to create doubt or curiosity. You should also use your data and evidence to build rapport and trust with the broker, to show empathy and understanding, to acknowledge their concerns, and to propose solutions or alternatives.

5 Adapt your data and evidence to the situation

Negotiating with brokers is not a one-size-fits-all process. You need to adapt your data and evidence to the situation and the broker's responses. You should be flexible and responsive, and be ready to adjust your data and evidence according to the changing circumstances and the feedback you receive from the broker. You should also be prepared to answer questions, to provide more details or clarification, to address objections or concerns, and to handle resistance or conflict. You should also be aware of the non-verbal cues and signals that the broker may send, such as body language, tone of voice, facial expressions, or gestures, and use them to gauge their level of interest, agreement, or satisfaction.

6 Follow up with your data and evidence

After you have negotiated with brokers, you need to follow up with your data and evidence to confirm the agreement, to reinforce the commitment, and to maintain the relationship. You should send a written summary of the agreement, highlighting the main points, the terms and conditions, the deadlines, and the responsibilities. You should also include any relevant data and evidence that support the agreement, such as contracts, invoices, receipts, or reports. You should also thank the broker for their cooperation, express your appreciation and satisfaction, and offer your assistance or support for any future issues or opportunities.