How do you use content marketing to explain yield management to your customers?

1 Understand your audience

Before you create any content, you need to know who your target customers are, what their pain points and needs are, and how they search for and consume information. You can use tools like personas, surveys, keyword research, and analytics to gain insights into your audience's behavior and preferences. This will help you tailor your content to their interests, goals, and expectations, and address any questions or objections they might have about your pricing and availability.

2 Educate and inform

One of the main goals of your content marketing is to educate and inform your customers about how and why you use yield management, and how it benefits them. You can use different types of content, such as blog posts, videos, infographics, podcasts, or webinars, to explain the concept and logic of yield management, the factors that influence your pricing and inventory decisions, and the value proposition and differentiation of your products or services. You can also use case studies, testimonials, or reviews to showcase how your customers have benefited from your yield management strategy, and how it has helped them save money, time, or hassle.

3 Engage and entertain

Another goal of your content marketing is to engage and entertain your customers, and make them feel connected and valued. You can use content formats that invite interaction and feedback, such as polls, quizzes, contests, or live chats, to create a sense of community and fun. You can also use storytelling, humor, or emotion to capture your customers' attention and make your content memorable and relatable. You can also use social media platforms, such as Facebook, Twitter, or Instagram, to share your content and encourage your customers to comment, like, or share it with their friends and networks.

4 Optimize and measure

Finally, you need to optimize and measure the performance and impact of your content marketing, and use the data and insights to improve your strategy and tactics. You can use tools like SEO, email marketing, or landing pages to optimize your content for search engines, conversions, and leads. You can also use metrics like traffic, engagement, retention, or revenue to measure the results and outcomes of your content marketing, and identify what works and what doesn't. You can also use feedback mechanisms, such as surveys, ratings, or reviews, to collect and analyze your customers' opinions and satisfaction with your content and your yield management strategy.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?