How do you use content curation to spark innovation and creativity in your team?

1 Set a clear goal

Before you dive into content curation, you need to have a clear goal in mind. What do you want to achieve with your curated content? How does it align with your team's vision, mission, and objectives? How will it help you solve a problem, generate new ideas, or improve your performance? Having a clear goal will help you focus your content curation efforts and measure your results.

2 Choose your sources wisely

Content curation is not about collecting everything you can find on the internet. It's about selecting the most relevant, credible, and useful sources for your team. You need to consider the quality, authority, and diversity of your sources. Quality means that the content is accurate, reliable, and up-to-date. Authority means that the content is produced by experts, influencers, or reputable organizations. Diversity means that the content covers different perspectives, opinions, and experiences.

3 Organize your content effectively

Once you have your sources, you need to organize your content in a way that makes sense for your team. You can use different tools and platforms to store, categorize, and annotate your content. For example, you can use bookmarks, folders, tags, notes, or comments to group your content by topic, theme, or purpose. You can also use tools like RSS feeds, newsletters, or social media to aggregate and filter your content.

4 Share your content strategically

The final step of content curation is to share your content with your team. You need to think about how, when, and where to share your content. How will you present your content to your team? Will you use a blog, a newsletter, a presentation, or a discussion? When will you share your content? Will you share it regularly, occasionally, or on-demand? Where will you share your content? Will you use an internal platform, an external platform, or a hybrid platform?

5 Encourage feedback and interaction

Content curation is not a one-way communication. It's a two-way conversation. You need to encourage feedback and interaction from your team. You can ask questions, solicit opinions, request suggestions, or invite contributions. You can also create polls, surveys, quizzes, or challenges to engage your team. Feedback and interaction will help you improve your content curation skills, learn from your team, and foster a culture of innovation and creativity.

6 Learn and improve continuously

Content curation is not a static process. It's a dynamic process. You need to learn and improve continuously from your content curation activities. You can use analytics, metrics, or indicators to track and measure your content curation outcomes. You can also use feedback, reviews, or evaluations to assess and improve your content curation process. Learning and improving continuously will help you adapt to changing needs, preferences, and trends in your field.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?